Marketers in companies of all sizes are under increased pressure to justify the dollars invested in their programs by demonstrating their success and value. In today’s economy, it’s a mandate to look for new ways to successfully attract customers at the lowest possible cost. A better understanding of marketing return on investment tools and techniques can help marketers successfully navigate today’s challenging and often dangerous business environment.
Two experts; two topics; dual synergy. Half-hour intensives presented by: Emily Leach, lead trainer of SEO Strategy Group, discusses Search Engine Optimization. DJ Heckes, owner and CEO of EXHIB-IT! discusses Social Media Synergy. Learn how to integrate Social Media with your SEO and Web site strategy, then take it further and discuss Social Media publishing. Click here to register online!
Lunch and Learn events will be held in a fun new location – the Q Bar & Gallery in the Hotel Albuquerque. Highlights include a new Web Success Series for Lunch and Learn, and explorations of topics such as Video Marketing Strategy.
Internet Marketing: New FTC Rules of the Road.
The Federal Trade Commission (FTC) has revised the “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” It is causing quite a stir in the internet marketing community. Most Web site owners simply don’t know how to interpret the guidelines. Learn how this affects your Web site and what you must do immediately to come into compliance. Exciting new location & menu! Click here to register online.
Summer Social for Members and Guests. Join us for hors d’oeuvre and cocktails as we celebrate our valued members, volunteers and sponsors. There will be drawings for lots of fun prizes throughout the evening. Click here to register online.
Congratulations to all of the Awards & Accolades winners at the 21st Annual Marketer of the Year Awards. The elegant Compass Award is an original design commissioned exclusively for the NMAMA by New Mexico artist Wendell W. Unzicker. Its face is always set to point to the Southwest, signifying successful marketing campaigns that originate in New Mexico. Compass — The Direction of Marketing.
NMAMA 2009 Marketer of the Year
Award Winner
Esparza Advertising presents
The New Mexico AIDS Walk Campaign
Thursday, June 17, 11:30am – 1:00pm at our next Lunch and Learn.
With just $2,000 and one donated outdoor board, the New Mexico AIDS Walk Billboard Project went on to become one of the most successful grassroots marketing campaigns in the Southwest. The ROI for the project measured at just over 10,000%. Click here to register online.
Here’s a Topic! Discuss: “Using Traditional and Nontraditional Media for FREE Publicity,” with Joanie Griffin, who founded Griffin & Associates 20 years ago. Today, it is one of the leading public relations and marketing firms in the Southwest. Joanie is a 30-year PR veteran who has placed thousands of stories about her clients in such noted venues as the New York Times, the Today Show, CNN, ESPN, O Magazine and USA Today. Click here to register online.
Why Full Brain Marketing? Marketing has changed and so has the way a small business reaches its target audience. The speed of change in today’s world is unprecedented, and a small business owner must innovate to have any reasonable chance to grow. Full Brain Marketing is a guide to tie together traditional, digital and social media marketing, and gain new ways to acquire valuable insights into one’s customer, create game-changing ideas, and apply methods for reducing risk.
Facebook & Twitter Fortunes: How to Grow Your Business using the Top Two Online Social Networks. Join widely recognized Social Media Keynote Speaker and Trainer for a very special Java Talk, Tuesday, April 13, 7:30 – 9:30 am.