Panel Discussion:
Traditional Media is Not Dead!

Thursday, May 17, 11:30 a.m. – 1:00 p.m.

CLICK TO REGISTER ONLINE.

MEDIA PANEL PRESENTATION

This panel will explore how traditional media has adapted to new technology and trends to remain an integral part of the media mix for clients who are constantly looking for ways to do more with less. Our group will discuss how using social media, websites and other digital technologies has enhanced the traditional media experience. We’ll also look take a look at what the future might bring for these media outlets.

WHAT YOU WILL LEARN

• Traditional media is still vital in the marketing mix.
• Embracing new technology and trends is critical for traditional media to thrive.
• How traditional media can engage a multigenerational audiences in today’s fast-paced, tech-driven society.

ABOUT OUR PANEL

Ian Anderson of the NM Business Weekly, Milt McConnell of Cumulus Media, Sherri Trujillo Hall of KOAT Channel 7, and Sally Adams of Clear Channel Outdoor will present best practices in embracing new trends and integrating them with powerful and effective campaigns in print, radio, TV and outdoor advertising. Moderated by Karolyn Cannata-Winge, UNM Communication & Journalism instructor. Scroll down for speaker biographies!

MEDIA PANEL BIOGRAPHIES

Karolyn Cannata-Winge, moderator, has more than 20 years of professional experience in visual communication, design, journalism and strategic communication, Karolyn joined the UNM Department of Communication & Journalism faculty in January 2005. She teaches classes in multimedia journalism and strategic communication with an emphasis on visual communication, design, conceptual thinking, creativity and teamwork.

Ian Anderson was named publisher of the New Mexico Business Weekly in September of 2011. He is an accomplished advertising and media professional with a history of consistent audience growth at American City Business Journals along with specializations in new product development and implementation. He was the 2010 winner of the prestigious Eagle Award, an annual competition within the Business Weekly’s parent company, Charlotte, N.C. based American City Business Journals. He consistently ranked among the top 3 weekly business newspapers across the country owned by ACBJ, a wholly owned subsidiary of Advance Publications- boasting “sister” titles such as Vogue, Vanity Fair, the New Yorker, and Conde Naste Traveler. Ian currently sits on the board of directors for Junior Achievement New Mexico and CNM Foundation.

Milt McConnell is the Cumulus Media Albuquerque Market Manager, overseeing 100+ employees across 7 radio stations, a traffic network and digital advertising platform. Milt just celebrated 25 years in Albuquerque broadcasting. Among his many honors, McConnell was named one of the country’s Best Radio Managers by Radio Ink Magazine in 2010, 2009, 2008 and 2005. He was awarded the 2004 “Silver Medal” award winner from the New Mexico Advertising Federation for his contribution to the advertising community and named New Mexico Broadcasters “Broadcaster of the Year” in 1998.

Sherri Trujillo Hall, a native New Mexican and UNM graduate, has been in the television industry for more than 20 years. Her career includes an Account Executive position at Rick Johnson & Co. where she helped develop and manage high level campaigns for clients such as PNM, the Heart Hospital of NM and the NM Dept of Tourism. She has been at KOAT-TV creating customized campaigns for her clients for 10 years, twice being named Eagle Award Winner / Account Executive of the Year.

Sally Adams is the current President of Clear Channel Outdoor in New Mexico where they donate nearly 700k worth of non profit billboard space to over 50 local non-profits each year. She is the past chair of Albuquerque Economic Development, The Albuquerque Convention and Visitors Bureau, and Junior Achievement of New Mexico. Sally was awarded the US Attorney General’s Citizen of the Year in 2004 in recognition of her work in helping create an awareness campaign for Project Safe Neighborhood, and the Presidential Volunteer Service Award from President Bush personally in August of 2005 for her work in Junior Achievement.

Laura Smeigeilski Garcia and Margaret Herrera of Marketing Solutions are the speakers for our upcoming Lunch and Learn on June 14, when they will explain how we can become an “Internet Jungle Hero” and learn proven marketing solutions to battle the internet jungle.

In the article, Laura Smigielski Garcia of Marketing Solutions says the recession prompted her company to focus more on targeted media and events that provide customer contact, like a special event with champagne for the unveiling of a new car model.

“We’re doing a lot more with targeted media,” she says. “We’re also doing more things with customer contact, rather than mass media.” (Read the article)

23rd Annual Marketer of the Year Awards Banquet
Thursday, April 19, 2012, 6:00 PM – 9:00 PM

Awards & Accolades

Click here to register online.

Menu Details

 
Marinated Flatiron Steak with
Caramelized Onion Jus,
Garden Fresh Salad,
Au Gratin Potatoes,
Cheesecake with a Raspberry CoulisChoose meal when registering
Filet of Salmon with
Champagne Lobster Cream,
Garden Fresh Salad,
Rice Pilaf,
MIdnight Chocolate Cake

Click here to register online.

Click to register online to attend the
23rd Annual Marketer of the Year Awards Banquet
Thursday, April 19, 2012, 6:300 – 9:00 p.m.

Raffle tickets are only $5 ea. for chances to win fabulous prizes donated by:

Buy as many chances as you like to win!

Here’s a fun idea:
Give tickets to your group to say thanks for their efforts.
They could end up with something spectacular!
Available at the Awards Banquet or purchase in advance by contacting pastpres@nmama.org.

Proceeds from the Raffle support the UNM AMA student chapter.

Click here to register online and make reservations to attend the Banquet.

23rd Annual Marketer of the Year Awards
Thursday, April 19, 2012, 6:00 – 9:00 pm

Click here to register online.

People are doing a double-take over our emcees for the evening!

Thursday, April 19, 2012
6:00 p.m. to 9:00 p.m.
Crowne Plaza Hotel (map)
1901 University Blvd NE
Albuquerque, New Mexico 87102

The Banquet will be hosted by veterans of the New Mexico social scene, Jim and John Garcia, our Masters of Ceremony. With strong business backgrounds and extensive management experience in the hospitality industry, together, they founded HospiTotally, an Albuquerque based consulting business that specializes in customer service applications. Together they are passionate about creating cultures of service excellence; constantly working to maintain and improve customer service in any business culture…they are the service experts!

Click here to register online.

John is the former Cabinet Secretary in New Mexico’s Departments of Tourism and Economic Development. As the manager of the New Mexico State Fair and the Senior Officer of Cultural Affairs, he and his brother shook up how business is done in government. He currently serves as the Director of Economic Development for the city of Albuquerque and recently accepted a Presidential Appointment to serve on the National Advisory Board for Historic Preservation.

Jim, like John, started in the Hospitality industry working for Bennigan’s and Olive Garden Restaurants. Jim currently oversees operations at El Pinto Restaurant, one of the nations largest single restaurant operations in the country. Also, Jim partners as the destination management business for Hyatt Tamaya resort in New Mexico. Jim is recognized as “Mr. Hospitality”.

The Right Concept

Avoid Concept Development Pitfalls
To Get it Right the First Time

with Martha Guidry, company owner of The Rite Concept
and author of “Marketing Concepts That Win”

Wednesday, March 28, 2012, 7:30 a.m. – 8:45 a.m.
FREE to all NMAMA members / $15 for non-members
Click here to register online.

JAVA TALK

Behind every successful product or services is a powerful concept. Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. Join Martha Guidry, “The Concept Queen,” for an informal chat about some of the biggest challenges in positioning concept development. She’ll share years of learning across a variety of industries — food, drugs, industrial chemicals, insurance, retail, health care — to help you avoid some costly missteps.

Also, please bring any of your own concept challenges for discussion to identify some potential options to help you out.

ABOUT OUR SPEAKER

Martha Guidry brings over 19 years of combined brand management, concept development, and research experience to each of her clients. After completing her MBA at Harvard, Martha spent 6 years in consumer marketing for Procter & Gamble and Hasbro Toys. Her company, The Rite Concept, based in Avon, Connecticut, uses a flexible combination of research-driven consumer understanding, hands-on learning, ideation and coaching to help clients develop “top-box” scoring concepts.

Martha is the author of “Marketing Concepts That Win! Save Time, Money and Work by Crafting Concepts Right the First Time,” released in Fall 2011. Martha has made presentations at many national conferences, events and business organizations. She is regularly published in trade magazines. Learn more about Martha and concept development on her website –theriteconcept.com. (check out the categories on the right side of the page to follow Martha’s blog.)

We are fortunate that Martha has included NMAMA in her Albuquerque engagements on this visit from Connecticut. We hope you can join us!

Click here to register online.

Hyper-Creatives
and New Product Innovation

Thursday, March 15, 11:30 a.m. – 1:00 p.m.

Click here to register online.

Tough economic times represent great opportunities for new products, because economic pressures are accelerating the pace of change. Hyper-creative consumers can help companies develop break-through new products to gain competitive advantage amid the economic turmoil.

Jerry Thomas, President and CEO of Decision Analyst, one of the top 20 research companies in North America, will share insights into new product development:

• Barriers to product success
• How research is used to create starting points for ideation
• Key to successful ideation
• How to use research to evaluate new product concepts

ABOUT OUR SPEAKER

Jerry W. Thomas is President/CEO of Decision Analyst, one of the top 20 research companies in North America, a company he founded in 1978. He leads the overall strategic planning for the firm, heads the executive committee, serves as a consultant to Client Service Teams within Decision Analyst, and plays a key role in the design of firm’s proprietary research services and related mathematical models.

He has served as a research consultant to several major electronics manufacturers over the years, working on the development and marketing of personal computers, word processors, printers, copiers, educational toys, electronic calculators, digital watches, microwave ovens, etc. He began his career at Hallmark Cards, working in brand management on packaged products sold through drug stores and card shops, and moved to Kraft Foods in brand management, focused on new products. He next worked at a major national research company, before launching Decision Analyst in 1978.

Who’s Got Klout?
and why is it important in our new media world?

with Tom Garrity of The Garrity Group

Thursday, March 1, 2012, 7:30 a.m. – 8:45 a.m.
FREE to all NMAMA members / $15 for non-members
Click here to register online.

JAVA TALK

If it isn’t FaceBook, it’s Twitter, Google+ or Pinterest. Keeping track of the new media spectrum is about as maddening as trying to decide who has credibility in the respective marketplaces. Klout is one tool that can be used, but how do you develop a strategy that really helps your organization connect with its audience? 

Tom Garrity of The Garrity Group will help us weed through this quagmire of social media credibility.  Professionals who are interested in social media strategy and affecting change through new media in New Mexico should plan to attend.

In this interactive session, Tom will show you how to:

 • Identify and build new media credibility
 • Integrate social media as a part of a larger marketing outreach
 • Identify what parts of New Mexico are more “connected” to new media

ABOUT OUR SPEAKER

Tom Garrity is the president of The Garrity Group, a New Mexico firm that specializes in public relations, issue management and marketing communication strategies for businesses and organizations in the public and private sectors.

His public relations firm works with leading New Mexico companies that include Comcast, Krispy Kreme Doughnuts, Albuquerque International Balloon Fiesta and Lumpy’s Burgers. In fact, The Garrity Group handles social media strategy and implementation for each of those companies.

The firm is the only New Mexico company to be recognized by PR Week in its annual review of national organizations, ranked #36 in the Western United States.

Click here to register online.

Gather cutting-edge marketing insights from top performers and thought leaders. Get to know who is setting the pace and learn the best practices from local innovators!

January 19:
Nate Zich, CEO of Simply Design Inc. and founder of zeekstools.com presents Building Your Marketing Tool Box: Techniques for small business and internal marketing departments.

February 16:
Gina T. Constant of the Rodey Law Firm explains
Trademark and Copy Writing Law: Know what you can and cannot do in marketing.

March 15:
Jerry Thomas, the Decision Analyst (decisionanalyst.com) demonstrates
New Product Ideation: How to Generate, Develop, and Communicate New Ideas.

Looking forward to The 23rd Annual Marketer of the Year Awards Banquet in April!

May 17:
A very exciting Print-Radio-TV-Outdoor MEDIA PANEL with Ian Anderson of the NM Business Weekly, Milt McConnell of Cumulus Media, Sherri Trujillo Hall of KOAT Channel 7, and Sally Adams of Clear Channel Outdoor.
Traditional Media is Not Dead:
An overview of traditional media and why it’s still a major player in your marketing plan.

June 14:
Laura Smeigeilski and Margaret Herrera of Marketing Solutions explain how to
Become an Internet Jungle Hero.

July 19:
Terri Jenkins with w3pr.com covers
Get Found, Get Clicked: An overview of SEO and PPC strategies that work.

What a tremendous year! Join us!

Lunch and Learns are held from 11:30 – 1pm
on the third Thursday of the month
Network at 11:30 / Lunch and presentation at noon
$25 members and students / $40 non-members
Reservations open online 2 weeks prior