Intellectual Property
Protect Yourself & Your Clients

Thursday, February 16, 11:30 a.m. – 1:00 p.m.

Click here to register online.

Are your ideas and creative assets protected? Trademark law can be one of the most important things you need to know about protecting your inventions, literary and artistic work, images, and designs. Anyone interested in creating and protecting their brand, either through company names, logos, or slogans should attend this event.

Gina Constant, Associate with Rodey Law Firm and specialist in Intellectual Property, will explain how to protect your work and your clients:

• When you need to be protected by a trademark instead of a copyright or by patent law
• How to choose a strong mark
• What constitutes trademark infringement?

ABOUT OUR SPEAKER

Gina Constant is an associate in the Albuquerque office of the Rodey Law Firm. She practices in the Business Department primarily in the areas of Intellectual Property; specifically, patent, copyright and trademark law and entertainment law. She is a registered patent attorney with the US Patent and Trademark Office.

Mrs. Constant brings over twenty years of business experience to her practice including two years as a Process Engineer at a nuclear-chemical processing plant in Washington State, fourteen years as a Process Engineer, Projects Manager and Department Manager at Intel, a major semiconductor manufacturing company, and five years in partnership with her husband running a small health care business.

Mrs. Constant was selected and honored by the New Mexico Technology Council as one of New Mexico’s Women in Technology-2010.

Register NOW for the AMA 2012 Southwest Regional Mid Year Retreat!

February 3 – Friday Evening Social    |    February 4 – Saturday Retreat

Southwest Regional Mid-Year Retreat Registration for Saturday

>>> Click here to register at AMA for the Saturday retreat.

Hotel Reservations at the Crowne Plaza

>>> Click here to reserve hotel rooms at http://cpabq.com
Room Block Name: NMAMA (see hotel and transportation details below)

Friday Evening Social Registration

Friday, February 3rd from 6 – 9 p.m. at the Crowne Plaza Hotel
>>> RSVP to reserve your attendance online today!

Friday Evening Social Registration is through New Mexico Chapter (NMAMA)

If you are coming to Albuquerque the evening before the Retreat, please join us for dinner followed by a Marketing Mingle. Cost is $25 per person and reservations must be made in advance. Pay online at time of registration with credit card or through Paypal. Please RSVP your attendance above. A fun time is definitely on the agenda!
Friday Evening Social Menu
Fajita Action Station
Beef, chicken, all the toppings; beans and rice
Vegetarian, gluten-free, other options available; choose when registering

Transportation between Albuquerque International Sunport and Crowne Plaza
• Shuttle – $15 one way charge
• Taxi – approx. $15 one way charge
• Driving directions:
– Take I-25 North to Exit 225 (towards Lomas Blvd/Menaul Blvd/Candelaria Rd)
– Stay straight onto Oak ST NE
– Continue onto Frontage Rd N
– Turn right onto Menaul Blvd NE
– Take a right at the first light, University Blvd NE
– Hotel is located on the right

We look forward to seeing you at the New Mexico AMA Southwest Regional Mid-Year Retreat!

Questions: Contact DJ Heckes at ceo@exhib-it.com or Kim Jarigese at kjar@unm.edu

Gather cutting-edge marketing insights from top performers and thought leaders. Get to know who is setting the pace and learn the best practices from local innovators!

January 19:
Nate Zich, CEO of Simply Design Inc. and founder of zeekstools.com presents Building Your Marketing Tool Box: Techniques for small business and internal marketing departments.

February 16:
Gina T. Constant of the Rodey Law Firm explains
Trademark and Copy Writing Law: Know what you can and cannot do in marketing.

March 15:
Jerry Thomas, the Decision Analyst (decisionanalyst.com) demonstrates
New Product Ideation: How to Generate, Develop, and Communicate New Ideas.

Looking forward to The 23rd Annual Marketer of the Year Awards Banquet in April!

May 17:
A very exciting Print-Radio-TV-Outdoor MEDIA PANEL with Ian Anderson of the NM Business Weekly, Milt McConnell of Cumulus Media, Sherri Trujillo Hall of KOAT Channel 7, and Sally Adams of Clear Channel Outdoor.
Traditional Media is Not Dead:
An overview of traditional media and why it’s still a major player in your marketing plan.

June 14:
Laura Smeigeilski and Margaret Herrera of Marketing Solutions explain how to
Become an Internet Jungle Hero.

July 19:
Terri Jenkins with w3pr.com covers
Get Found, Get Clicked: An overview of SEO and PPC strategies that work.

What a tremendous year! Join us!

Lunch and Learns are held from 11:30 – 1pm
on the third Thursday of the month
Network at 11:30 / Lunch and presentation at noon
$25 members and students / $40 non-members
Reservations open online 2 weeks prior

Back to the Basics:
Digital, Print, Design & Advertising
Marketing Small Businesses in Big Ways

Thursday, January 19, 11:30 a.m. – 1:00 p.m.

Click here to register online

Business owners and marketers have overlooked some of the most basic digital marketing tools since the internet was invented. The world predicts the end of print. Every small business has a “limited” advertising or marketing budget.

What can you do? Learn how to market in big ways: cover your digital bases, have a great set of printed materials, and get the most out of your marketing budget using smaller investments. It’s all about the basics in Digital, Print, Design and Advertising. Attend this month’s Lunch & Learn for:

A CRASH COURSE THAT INCLUDES

• How to get free, personalized email service
• Three things your website is doing wrong
• Why your proposal tells me you don’t actually want the work
• Why your logo looks like a fleece sweater
• How to make print 50% cheaper and 100% more useful
• Online ads are controllable, trackable and don’t cost a lot
• How to double your customer base within a year

ABOUT OUR SPEAKER

Nate Zich is an entrepreneur from Albuquerque, New Mexico. With a degree in communication from the University of New Mexico, Zich has carved a niche in the marketing and advertising community by enabling clients to connect with customers in a more meaningful and personal way.

Zich owns two marketing businesses, Simply Design and ZeeksTools.com. Simply Design works with businesses and advertising agencies to provide the absolute best creative talent in branding, website design, motion graphics and advertising design. ZeeksTools.com is a recently acquired, online business which provides high-quality marketing tools to small businesses. Customers can literally launch a company by purchasing a new logo, website, brochures and business cards on one website.

Learn More about Nate: NateZich.com | SimplyDesignInc.com | ZeeksTools.com

The Content Doctors Are In
A content clinic

with Megan Fleming and Kim Gusta

Thursday, January 5, 2012, 7:30 a.m. – 8:45 a.m.
FREE to all NMAMA members / $15 for non-members
Click here to register online.

JAVA TALK Content Clinic

Frankenspeak, Feeble Headline-itis, and Sell, Sell, Sell Syndrome are common content ailments that threaten the health of any marketing effort. The “Content Doctors” Megan Fleming and Kim Gusta will share their expertise on how to diagnose – and cure — content disorders and how to develop strong, healthy content for your next marketing project.

In this interactive Java Talk you’ll:
 • Review the five fundamentals of healthy content
 • Learn how to cure common content ailments
 • Participate in a DIY content diagnosis clinic

Click here to register online.

Megan Fleming

Kim Gusta

Learn more about
Megan and Kim
from their bios at
the WriterGals
network:

Megan Fleming

Kim Gusta

Go Mobile: 10 Steps to Success

Thursday, November 17, 11:30 a.m. – 1:00 p.m.

Click here to register online.

Mobile marketing is growing at a fast pace and top retailers have seen business grow by offering mobile apps. Are you ready to step into this arena and don’t know how? Do you know what the mobile media costs? How can a mobile app grow your customer base?

This month’s speaker offers ten easy and affordable steps to help small businesses entering the mobile arena. Be part of the growing trend and get some good tips to help you get started.

WHAT YOU WILL LEARN

• How to create a seamless message between website, social media, and mobile presence.
• How to utilize strategies to maintain customer loyalty and grow your client base.
• Deciding whether to manage your own social media or use a service to help.
• Mobile marketing costs and how to decide what makes more sense for your business.

ABOUT OUR SPEAKER

Recently nominated as one of the top women in technology in New Mexico, Lisa Abeyta is the founder of an award-winning mobile app development company.

She is also a longtime writer and professional writing instructor whose byline has appeared on countless magazine, newspaper, and web articles on topics ranging from new media to business.

With thanks to our sponsor for Network:30 at Lunch & Learn:

Presbyterian exists to improve the health of the patients, members and communities we serve. Visit our website at http://phs.org.

Social Media & Your Brand
Strategy, Implementation, Tools & Tips

with Stef Miller

Thursday, November 3, 2011, 7:30 a.m. – 8:45 a.m.
FREE to all NMAMA members / $15 for non-members
Click here to register online.

JAVA TALK Interactive Social Media Session

Social media is an integral part of any marketing strategy. It can help you share content, ignite relationships, and connect with others. Whether you’re an individual, a business or a nonprofit this session will outline the process and tools you’ll need to develop and implement an actionable strategy by harnessing the power of social media. Perfect for those who have their profiles set up, but don’t know what to do with them.

In this interactive session, Stef will outline:
 • How to think about your brand, through the eyes of the people you want to connect with
 • Outline key ‘next level’ benefits of major social media: Facebook, Twitter, LinkedIn, google+, YouTube, and Foursquare
 • Overview of several AFFORDABLE social media tools: Hootsuite, Sprout Social, native posting
 • Steps to implementing and maintaining your social media presence, including an overview of analytics

ABOUT OUR SPEAKER

Stef is a Principal at Thinktapp, in Santa Fe, New Mexico. She pushes boundaries in her role, serving as a catalyst for new ideas, content and connection. Stef has worked for global corporations and teeny tiny studios. She has won awards from AIGA, AAF, and AMA but believes that true happiness comes from inspiration and her connection to the work she does. Stef is a starter; a collaborator; a self-confessed digital dependent.

Click here to register online.

Better Relationships Build Better Brands

A discussion with Frank Duran of Kilmer Kilmer Marshall Duran
and Serena Lyons from Lovelace Health System
Thursday, October 20, 11:30 a.m. – 1:00 p.m.

Click here for online registration.

Your success relies on positive relationships! Understanding and applying basic branding principles to your personal and professional relationships allows your connections to become stronger. Our October Lunch & Learn focuses on this, a key concept for building your marketing strength.
This event will feature not one, but TWO speakers with extensive expertise in branding, planning, communication, and marketing in a wide variety of fields, with insider insight into the health care and agency perspectives.

WHAT YOU WILL LEARN

• The power of branding and building strong relationships
• Why the Golden Rule just doesn’t cut it!
• Why good relationships are the cornerstone of a successful, long-term brand

ABOUT OUR SPEAKERS

Frank Duran has been with Kilmer Kilmer Marshall Duran (k2md) for over 13 years where he is responsible for planning, research, strategy and client services. Duran also brings 19 years of account service and multi-media management experience from accounts such as the New Mexico Lottery, Presbyterian Healthcare Services and Lovelace health Systems, just to mention a few.

In addition to this, Duran also serves as a faculty member at the University of New Mexico Anderson School of Management Development Center.

Serena Lyons is the Director of Marketing and Business Development at Lovelace Health Systems where she manages all advertising, marketing, and communications as well as business development and outreach to providers. Lyons has over 10 years experience in health care marketing, including health plan and delivery systems.

Lyons received her Bachelor’s of Arts in Communication Studies from New Mexico State University and earned her Master of Arts in Organizational Learning and Instruction Technologies from the University of New Mexico.

The recent NMAMA newsletter shows that the first round of events will be an amazing window into current industry insights from top performers:

• Del Esparza, President of the award-winning Esparza Advertising, outlines “What Makes Advertising Great” on August 18.

• Valerie Dodd, of Qwest/CenturyLink, presents “Introducing a New Brand in a Legacy Market” on September 15.

• Frank Duran (Kilmer and Kilmer) and Serena Lyons (Lovelace) discuss “Successful Campaigns and Client Relationships” on October 20.

• The return of the pioneering Lisa Abeyta, founder of AppCityLIfe, is a don’t-miss as she explains “Go Mobile: 10 Steps to Success” on November 17.

Lunch and Learns are held from 11:30 – 1pm
on the third Thursday of the month
Network at 11:30 / Lunch and presentation at noon
$25 members and students / $40 non-members
Reservations open online 2 weeks prior

Marketing: A Fundamental Foundation

Thursday, September 15, 11:30 a.m. – 1:00 p.m.

Click here to register online.

Key marketing fundamentals apply to just about any type of business endeavor. Come listen to this great presentation that takes the basics of marketing, breaks them down and gives valuable information on how to translate them into maximum effectiveness.

This speaker has also taken over 20 years of marketing experience to the next level by translating her skills into general management. So if you are looking to advance to the next level, this is the time to start looking up!

WHAT YOU WILL LEARN

• The value and transferability of marketing skills
• The importance of: assessment, action and evaluation

ABOUT OUR SPEAKER

Vice President and General Manager of CenturyLink of New Mexico, Valerie Dodd has over 17 years of leadership experience, including 10 years at CenturyLink where she spent the majority of time serving as Director of Field Marketing.

Dodd has also spent time at companies such as CLEC, ALLTEL, and TCBY, developing marketing strategies, handling media planning and buying, and managing corporate and local marketing efforts.

She has won marketing leadership awards at both ALLTEL and CenturyLink.

Dodd received her Bachelor’s of Arts degree in Journalism with an emphasis in Advertising and Public Relations from the University of Arkansas at Fayetteville.