The Content Doctors Are In
A content clinic

with Megan Fleming and Kim Gusta

Thursday, January 5, 2012, 7:30 a.m. – 8:45 a.m.
FREE to all NMAMA members / $15 for non-members
Click here to register online.

JAVA TALK Content Clinic

Frankenspeak, Feeble Headline-itis, and Sell, Sell, Sell Syndrome are common content ailments that threaten the health of any marketing effort. The “Content Doctors” Megan Fleming and Kim Gusta will share their expertise on how to diagnose – and cure — content disorders and how to develop strong, healthy content for your next marketing project.

In this interactive Java Talk you’ll:
 • Review the five fundamentals of healthy content
 • Learn how to cure common content ailments
 • Participate in a DIY content diagnosis clinic

Click here to register online.

Megan Fleming

Kim Gusta

Learn more about
Megan and Kim
from their bios at
the WriterGals
network:

Megan Fleming

Kim Gusta

Social Media & Your Brand
Strategy, Implementation, Tools & Tips

with Stef Miller

Thursday, November 3, 2011, 7:30 a.m. – 8:45 a.m.
FREE to all NMAMA members / $15 for non-members
Click here to register online.

JAVA TALK Interactive Social Media Session

Social media is an integral part of any marketing strategy. It can help you share content, ignite relationships, and connect with others. Whether you’re an individual, a business or a nonprofit this session will outline the process and tools you’ll need to develop and implement an actionable strategy by harnessing the power of social media. Perfect for those who have their profiles set up, but don’t know what to do with them.

In this interactive session, Stef will outline:
 • How to think about your brand, through the eyes of the people you want to connect with
 • Outline key ‘next level’ benefits of major social media: Facebook, Twitter, LinkedIn, google+, YouTube, and Foursquare
 • Overview of several AFFORDABLE social media tools: Hootsuite, Sprout Social, native posting
 • Steps to implementing and maintaining your social media presence, including an overview of analytics

ABOUT OUR SPEAKER

Stef is a Principal at Thinktapp, in Santa Fe, New Mexico. She pushes boundaries in her role, serving as a catalyst for new ideas, content and connection. Stef has worked for global corporations and teeny tiny studios. She has won awards from AIGA, AAF, and AMA but believes that true happiness comes from inspiration and her connection to the work she does. Stef is a starter; a collaborator; a self-confessed digital dependent.

Click here to register online.

Build Your Brand with Your Online Influence
An Interactive Social Media Session

with Eric Renz-Whitmore

Thursday, September 1, 2011, 7:30 a.m. – 8:45 a.m.
FREE to all NMAMA members / $15 for non-members
Breakfast provided
Click here to register online.

JAVA TALK Interactive Social Media Session

Developing and using your online networks to serve as a platform for your work and professional goals continues to change, with channels like LinkedIn and Facebook still growing and other contenders like Google+ arriving as well. But how do you use these services to aid not only your performance, but also your professional brand?

Eric Renz-Whitmore is the Executive Director of the New Mexico Technology Council and has used groups of professionals on LinkedIn to expand the reach of his organization and build communities to serve their overall mission, developing a list of over 700 contacts along the way. In this interactive session he’ll share:
 • Lessons learned in building LinkedIn groups and how they apply to your networks
 • Finding the right social networks for you
 • Applying lessons from Guy Kawasaki’s “Enchantment” to your online group interactions

Click here to register online.

Engage the User
and Make Your Site More Effective

An Interactive Web Review Session
with Mark Thayer, Web Usability Expert

Thursday, May 5, 2011, 7:30 a.m. – 8:45 a.m.
FREE to all NMAMA members / $15 for non-members
Breakfast provided
>>> Click here to register online! <<<

JAVA TALK

Marketers are caught between a rock and a hard place. We want visually stimulating websites. At the same time, we want users to do more than just look at our sites — we want them to engage. The challenge is that what makes for a visually “pumped up” site can severely hurt our chances at developing user engagement.

We’ll discuss:
     • How users behave when interacting with a website
     • What users want from a website
     • Simple approaches to design that foster improved engagement

You are invited to offer your website for discussion or bring recommendations for other sites to review. Our objective is to discover what we can do to make our sites more effective for the user and for our organization. We’ll also discuss the real challenges that prevent effective design and what can be done to mitigate their effects. So come prepared for lively and challenging conversation.

ABOUT OUR SPEAKER

 
Mark Thayer is an industrial engineer and software engineering consultant by training and experience, and a web usability “learner” by necessity. Starting with the earliest intranet sites for major corporations, and progressing through today’s Web 2.0 designs, his work focuses on human-website interaction and design that works for the user — who is also the potential customer or client.

Making the Creative Connection

with creative professionals from the WriterGal Network

Thursday, March 3, 2011, 7:30 a.m. – 9:00 a.m.
FREE to all NMAMA members / $15 for non-members
Continental breakfast provided
>>> Click here to register online. <<<

JAVA TALK Panel Discussion

What’s the best way to share input with a copywriter or graphic designer? How should you collaborate with a web site developer? What are the smart strategies for building a cohesive freelance creative team? How can you offer constructive criticism to the creative team without stepping on egos? Knowing the best ways to collaborate with creative professionals will make every project run smoothly and produce a better end product every time.

In this fun, informative and interactive Java Talk, creative professionals from the WriterGal Network will teach you:
     • How to establish the best creative connections
     • How to make smart decisions about creative work
     • Insider tips on the creative process

ABOUT OUR PANEL

Leila Johnson is a Web entrepreneur, author, speaker, and trainer with a decade of experience in Web technology, small business operations, and communications.

Lori Shaw is a former president of NMAMA and runs XtraMark – a full service ad agency that specializes in marketing & “xtra stuff” that get results for clients of any size.

Kathleen Kinkopf is a solo-preneur, graphic artist, visual communicator, design thinker, project wrangler, illustrator, closet foodie and ex-accordionist (don’t ask).

Kelly Koepke is a writer who helps small businesses and solo-preneurs better communicate with blogs, newsletters, press releases, websites, and articles.

BRAND … your company’s most valuable asset!

with Tom Traynor, Certified Brand Strategist

Thursday, January 6, 2011, 7:30 a.m. – 8:45 a.m.
FREE to all NMAMA members / $15 for non-members
Continental breakfast provided
Click here to register online.

JAVA TALK Presentation & Discussion

Want to create more value and impact with your organization without committing to a large marketing budget? Focus on the brand, your company’s most valuable asset!

In this interactive presentation, Tom Traynor will discuss how to identify your organization’s strengths, create differentiation and build the value of the brand from the inside out, as well as:
     • The definition of a brand
     • The secrets of successful brands
     • How to identify and build brand ambassadors within an organization
     • How to unearth and implement any organization’s unique differentiations

ABOUT OUR SPEAKER

Tom Traynor is a Certified Brand Strategist, one of only 33 in the country. He is Managing Partner of The Brand Establishment, a national brand authority and brand development training organization. This network of marketing firms has developed over 300 major brands. Tom is also Chief Brand Officer of Breehl, Traynor & Zehe, a brand communications firm. Tom has over 40 years of experience working with brands such as McDonald’s, American Greetings, Cellular One and many others. He has held important management positions at major corporations including General Motors, American Greetings, and Ameritech (Ohio Bell).

Tom has enjoyed a high profile career in brand development and marketing communications. A nationally recognized speaker on brand development, Tom has been interviewed in national magazines and on national radio shows, and has authored a number of white papers on the subject.

He has expertise and success working with small to middle market organizations helping them develop their brands to the fullest potential.

On Your Feet! Master the Art of Public Speaking

Laura Mathis
voted “Best Acting Coach” by Albuquerque the Magazine

Thursday, November 4, 7:30 a.m. – 8:45 a.m.
FREE to all NMAMA members / $15 for non-members
Continental breakfast provided
Click here to register online.

JAVA TALK Presentation & Discussion

In order to truly utilize all the networking opportunities you have as a business professional, you need to have a relaxed, effective and commanding voice for public speaking. Learn the 5 Most Important Tips for Public Speaking from acting coach extraordinaire Laura Mathis.

Using humor, anecdotes, and proven techniques, Laura will give you the tools you will use to master public speaking for the rest for your life!

WHEN

Thursday, November 4
7:30 AM – 8:45 AM

WHERE

Adelante Development Center
3900 Osuna Rd NE (map)
(on Osuna Rd west of I-40,
between Jefferson and Chappel Dr)
Please park by the N.E. Entrance
Laura will show you how to:
     • Overcome nervousness
     • Discover your own natural speaking style
     • Establish an immediate rapport with your audience
     • Accomplish all of this “on the fly!”

RSVP
By NOON on Monday, November 1
Click here to register online.
Registrations limited – reserve your space early!
Questions? email info@nmama.org

ABOUT OUR SPEAKER

Laura Mathis, Owner of Sol Acting Academy, was voted “Best Acting Coach” in Albuquerque the Magazine’s “Best of the City” 2009 Awards. Sol Acting Academy was voted “Best Acting Classes” in the Alibi’s “Best of Burque 2010″ awards. Laura’s new book will be released in January: “Acting Skills for the Modern Litigator,” published by the American Bar Association. She has been working with attorneys and many types of professionals on how to build confidence and develop top notch public speaking skills. She spends her time currently as a public speaking coach, teacher, actor, director and writer.

Laura has over 15 years experience in public speaking workshops, theatre, film, and television. Laura was the star of a popular Canadian television series “Distant Roads,” has performed in numerous television commercials across North America, and has been cast in numerous films and industrials. Laura also worked extensively in voice-over work, namely for Yahoo and Whole Foods among many others.

Laura’s extensive experience in the spotlight, from dinner theaters to the famed Second City in Chicago, from corporate industrials to network television, has prepared her to teach audiences with a broad range of interests and needs, and to guide them according to their talents and unique backgrounds.

She founded Sol Acting Academy to offer children and adults at various levels of theatrical experience the opportunity for solid stage and film opportunities and personal creative development.

To learn more about Laura Mathis, visit solacting.com.

Web Marketing Synergy with a Synergistic Duo

DJ Heckes and Emily Leach

Thursday, September 2, 7:30 a.m. – 9:00 a.m.
FREE to all NMAMA members / $15 for non-members
Continental breakfast provided
Click here to register online!

JAVA TALK Presentation & Discussion

Two experts will discuss two dynamic Internet marketing topics. Each speaker will lead a hands-on, interactive discussion for a half-hour.

DJ Heckes, author and owner of Exhib-It Trade Show Marketing Experts, will reveal best practices for creating social media synergy. In an engaging two-way discussion, you will learn:
     • The value of Social Media (Why and How)
     • How to implement a blogging structure that is systematic and ties in with Social Media
     • How to turn blogs and videos into articles and get published online

WHEN

Thursday, September 2, 2010 7:30 AM - 9:00 AM

WHERE

Goodwill Industries
5000 San Mateo Blvd NE, 87109
(1½ blocks north of Montgomery, ½ block south of Mcleod, south of Osuna)
(map)

RSVP

By NOON on Monday, August 30
Click here to register online!
Registrations limited to facilitate good discussion in a small group atmosphere -- so register and reserve your space early!
Questions? email info@nmama.org

Her belief in innovation and creativity initiates a change in the paradigm of SEO (Search Engine Optimization) for her clients and students — taking them from information overload to a strategic, focused approach.

DJ Heckes was named 2009 Top Performing CEO in New Mexico and the Small Business Person of the Year for the Albuquerque Hispano Chamber of Commerce for 2010. She is actively involved in the New Mexico community and is on the National Board for the American Marketing Association and is President-Elect for the Albuquerque Business Alliance.

Using Traditional and Nontraditional Media for FREE Publicity

with Joanie Griffin of Griffin & Associates

Thursday, June 10, 7:30 a.m. – 8:45 a.m.
FREE to all NMAMA members / $15 for non-members
Continental breakfast provided

This event has been re-opened for registrations. Please click here to register online.

JAVA TALK Presentation & Discussion

In today’s world of shrinking budgets, utilizing free or “earned” media makes sense. The latest report from the Public Relations Society of America says that 55% of all news is generated by public relations professionals.

In this interactive presentation and discussion, Joanie will show you:
• How to use public relations to make a measurable impact on your organization
• The new rules of PR in today’s market plus dos and don’ts
• Concrete actions you can implement immediately

Joanie Griffin is a 30-year PR veteran and has placed thousands of stories about her clients in such noted venues as the New York Times, the Today Show, CNN, ESPN, O Magazine and USA Today. After working as a reporter and editor in Phoenix, AZ, she started Griffin & Associates 20 years ago. Today, it is one of the leading public relations and marketing firms in the Southwest.

Joanie received the Recognition of Excellence Accolade for her contribution to marketing in the local community at the recent NMAMA Marketer of the Year Awards. Her company also earned a Compass (best in category) for Television Advertising and an Award of Merit for Integrated Marketing this year at the NMAMA Awards. Griffin & Associates has been recognized with many awards over the years, from industry associations such as the New Mexico Public Relations Society of America and the New Mexico Advertising Federation.

Visit the company Web site at: http://griffinassoc.com/

Java Talks are discussion-oriented, so bring your questions!

WHEN

Thursday, June 10, 2010 7:30 AM – 8:45 AM

WHERE

EXHIB-IT!
6207 Pan American Freeway
Albuquerque
(map)

RSVP

By NOON on Monday, June 7
This event has been re-opened for registrations. Please click here to register online for this event.
Limited to 28 participants to facilitate good discussion in a small group atmosphere.
Questions? email info@nmama.org

Facebook Fortune & Twitter Treasure

Mari tweets about her appearance at the NMAMA just before she takes the podium:
There is a collective “ooooh” over Mari’s new iPad:

Mari packed a lot of information into a short time:

And generously took a few minutes afterwards for anyone with questions:

 
Thanks to Mari Smith for a really fantastic Java Talk!
Mari was an energetic and informed speaker who shared exciting anecdotes as well as practical “how-tos” from her pioneering years in Social Media. It was the first time many of us heard the term “brandividual!”
Tuesday, April 13, 7:30 a.m. – 9:30 a.m.
$25 NMAMA members / $40 non-members
Continental breakfast provided
7:30-8:00 a.m. – Check-in & continental breakfast
8:00-9:30 a.m. – Mari Smith presentation

JAVA TALK Presentation & Discussion:
How to Grow Your Business
using the Top Two Social Networks
with Mari Smith, widely recognized Social Media Keynote Speaker, Consultant and Trainer, with engagements throughout the U.S. Facebook, Twitter and other social media sites are extremely powerful marketing mediums through which to exponentially grow your business. Facebook has 200 million active members and Twitter is the fastest growing social network — over 600% in the past 12 months, with 5-10 thousand new accounts opened per day. Even with its 140-character simplicity, Twitter can be infinitely more complex than Facebook to understand how to use effectively. There’s a right way and a wrong way and you need to know the difference.

About Mari Smith

Dubbed “the Pied Piper of the Online World” by FastCompany.com, Mari Smith is a well-known Relationship Marketing Specialist and Social Media Business Coach based in San Diego. After applying Mari’s proven Social Marketing methods, her clients typically experience a significant increase in traffic, subscribers, clients, affiliates, lucrative strategic alliances and targeted media attention. She has a large, loyal following on Facebook, Twitter and her blogs, and is an in-demand speaker. She travels the USA and internationally to provide social media keynotes and in-depth training.

Follow Mari on Twitter at: www.twitter.com/marismith
and Facebook at: http://www.facebook.com/maris

Learn more about Mari:
Mari’s Facebook Fan page
Mari’s speaking engagement calendar
Mari’s blog

WHEN

Tuesday, April 13, 2010 7:30 AM – 9:30 AM
7:30-8:00 a.m. – Check-in & continental breakfast
8:00-9:30 a.m. – Mari Smith presentation

Please register in advance. Online payment due at time of registration (credit card or Paypal).
>>> Registration has closed for this event.
Questions? email info@nmama.org