Lunch & Learn, Thursday, September 21

Marketers in companies of all sizes are under increased pressure to justify the dollars invested in their programs by demonstrating their success and value. In today’s economy, it’s a mandate to look for new ways to successfully attract customers at the lowest possible cost. A better understanding of marketing return on investment tools and techniques can help marketers successfully navigate today’s challenging and often dangerous business environment.

Lunch & Learn, Thursday, August 19, 11:30 am – 1 pm

Internet Marketing: New FTC Rules of the Road.
The Federal Trade Commission (FTC) has revised the “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” It is causing quite a stir in the internet marketing community. Most Web site owners simply don’t know how to interpret the guidelines. Learn how this affects your Web site and what you must do immediately to come into compliance. Exciting new location & menu! Click here to register online.

NMAMA Marketer of the Year Award Winning Campaign – Lunch & Learn, Thursday, June 17

NMAMA 2009 Marketer of the Year
Award Winner
Esparza Advertising presents
The New Mexico AIDS Walk Campaign
Thursday, June 17, 11:30am – 1:00pm at our next Lunch and Learn.
With just $2,000 and one donated outdoor board, the New Mexico AIDS Walk Billboard Project went on to become one of the most successful grassroots marketing campaigns in the Southwest. The ROI for the project measured at just over 10,000%. Click here to register online.

Lunch & Learn, Thursday, May 20, 11:30 am – 1 pm

Why Full Brain Marketing? Marketing has changed and so has the way a small business reaches its target audience. The speed of change in today’s world is unprecedented, and a small business owner must innovate to have any reasonable chance to grow. Full Brain Marketing is a guide to tie together traditional, digital and social media marketing, and gain new ways to acquire valuable insights into one’s customer, create game-changing ideas, and apply methods for reducing risk.

Lunch & Learn, Thursday, March 18, 11:30 am – 1 pm

Search Engine Optimization (SEO) has come a long way since the days of stuffing meta tags and hiding keywords. In this session by local online marketing expert, Chris Kenworthy, you’ll find out how to develop a successful organic and paid search marketing strategy that will have an immediate and measurable impact on your bottom line. Click to register online.

Lunch & Learn, Thursday, February 18, 11:30 am

Bringing the World to Albuquerque:
Best Practices in Event Marketing
Thursday, February 18, 11:30 a.m. – 1:00 p.m.
Registration has closed for this event. You may join us and pay at the door with cash or check.

The Albuquerque International Balloon Fiesta is the premier ballooning event promoting the sport of ballooning, the City of Albuquerque, and the [...]

Lunch & Learn, Thurs. Jan. 21

MOBILE ADVERTISING:
Challenges, Advantages & Strategiesfor Success
Thursday, January 21, 11:30 a.m. – 1:00 p.m.
Registration has closed for this event.

With annual revenues projected to reach $566 Million in 2013, mobile advertising promises to be a massive contender for advertising dollars in the next decade. With continuing innovations in smart phone technology, companies are exploring the advantages [...]

Lunch & Learn Thursday, Nov. 19

How to Build a Great Local Brand
Fine Cuisine in a Friendly Scene: Flying Star’s Community Brand
Thursday, November 19, 11:30 a.m. – 1:00 p.m.
Registration has closed for this event.

Flying Star’s dynamic presence on the Albuquerque restaurant and coffee scene is a real success story. Starting out as the new, fun place to go in Nob Hill [...]