Intellectual Property
Protect Yourself & Your Clients

Thursday, February 16, 11:30 a.m. – 1:00 p.m.

Click here to register online.

Are your ideas and creative assets protected? Trademark law can be one of the most important things you need to know about protecting your inventions, literary and artistic work, images, and designs. Anyone interested in creating and protecting their brand, either through company names, logos, or slogans should attend this event.

Gina Constant, Associate with Rodey Law Firm and specialist in Intellectual Property, will explain how to protect your work and your clients:

• When you need to be protected by a trademark instead of a copyright or by patent law
• How to choose a strong mark
• What constitutes trademark infringement?

ABOUT OUR SPEAKER

Gina Constant is an associate in the Albuquerque office of the Rodey Law Firm. She practices in the Business Department primarily in the areas of Intellectual Property; specifically, patent, copyright and trademark law and entertainment law. She is a registered patent attorney with the US Patent and Trademark Office.

Mrs. Constant brings over twenty years of business experience to her practice including two years as a Process Engineer at a nuclear-chemical processing plant in Washington State, fourteen years as a Process Engineer, Projects Manager and Department Manager at Intel, a major semiconductor manufacturing company, and five years in partnership with her husband running a small health care business.

Mrs. Constant was selected and honored by the New Mexico Technology Council as one of New Mexico’s Women in Technology-2010.

Back to the Basics:
Digital, Print, Design & Advertising
Marketing Small Businesses in Big Ways

Thursday, January 19, 11:30 a.m. – 1:00 p.m.

Click here to register online

Business owners and marketers have overlooked some of the most basic digital marketing tools since the internet was invented. The world predicts the end of print. Every small business has a “limited” advertising or marketing budget.

What can you do? Learn how to market in big ways: cover your digital bases, have a great set of printed materials, and get the most out of your marketing budget using smaller investments. It’s all about the basics in Digital, Print, Design and Advertising. Attend this month’s Lunch & Learn for:

A CRASH COURSE THAT INCLUDES

• How to get free, personalized email service
• Three things your website is doing wrong
• Why your proposal tells me you don’t actually want the work
• Why your logo looks like a fleece sweater
• How to make print 50% cheaper and 100% more useful
• Online ads are controllable, trackable and don’t cost a lot
• How to double your customer base within a year

ABOUT OUR SPEAKER

Nate Zich is an entrepreneur from Albuquerque, New Mexico. With a degree in communication from the University of New Mexico, Zich has carved a niche in the marketing and advertising community by enabling clients to connect with customers in a more meaningful and personal way.

Zich owns two marketing businesses, Simply Design and ZeeksTools.com. Simply Design works with businesses and advertising agencies to provide the absolute best creative talent in branding, website design, motion graphics and advertising design. ZeeksTools.com is a recently acquired, online business which provides high-quality marketing tools to small businesses. Customers can literally launch a company by purchasing a new logo, website, brochures and business cards on one website.

Learn More about Nate: NateZich.com | SimplyDesignInc.com | ZeeksTools.com

Go Mobile: 10 Steps to Success

Thursday, November 17, 11:30 a.m. – 1:00 p.m.

Click here to register online.

Mobile marketing is growing at a fast pace and top retailers have seen business grow by offering mobile apps. Are you ready to step into this arena and don’t know how? Do you know what the mobile media costs? How can a mobile app grow your customer base?

This month’s speaker offers ten easy and affordable steps to help small businesses entering the mobile arena. Be part of the growing trend and get some good tips to help you get started.

WHAT YOU WILL LEARN

• How to create a seamless message between website, social media, and mobile presence.
• How to utilize strategies to maintain customer loyalty and grow your client base.
• Deciding whether to manage your own social media or use a service to help.
• Mobile marketing costs and how to decide what makes more sense for your business.

ABOUT OUR SPEAKER

Recently nominated as one of the top women in technology in New Mexico, Lisa Abeyta is the founder of an award-winning mobile app development company.

She is also a longtime writer and professional writing instructor whose byline has appeared on countless magazine, newspaper, and web articles on topics ranging from new media to business.

With thanks to our sponsor for Network:30 at Lunch & Learn:

Presbyterian exists to improve the health of the patients, members and communities we serve. Visit our website at http://phs.org.

Better Relationships Build Better Brands

A discussion with Frank Duran of Kilmer Kilmer Marshall Duran
and Serena Lyons from Lovelace Health System
Thursday, October 20, 11:30 a.m. – 1:00 p.m.

Click here for online registration.

Your success relies on positive relationships! Understanding and applying basic branding principles to your personal and professional relationships allows your connections to become stronger. Our October Lunch & Learn focuses on this, a key concept for building your marketing strength.
This event will feature not one, but TWO speakers with extensive expertise in branding, planning, communication, and marketing in a wide variety of fields, with insider insight into the health care and agency perspectives.

WHAT YOU WILL LEARN

• The power of branding and building strong relationships
• Why the Golden Rule just doesn’t cut it!
• Why good relationships are the cornerstone of a successful, long-term brand

ABOUT OUR SPEAKERS

Frank Duran has been with Kilmer Kilmer Marshall Duran (k2md) for over 13 years where he is responsible for planning, research, strategy and client services. Duran also brings 19 years of account service and multi-media management experience from accounts such as the New Mexico Lottery, Presbyterian Healthcare Services and Lovelace health Systems, just to mention a few.

In addition to this, Duran also serves as a faculty member at the University of New Mexico Anderson School of Management Development Center.

Serena Lyons is the Director of Marketing and Business Development at Lovelace Health Systems where she manages all advertising, marketing, and communications as well as business development and outreach to providers. Lyons has over 10 years experience in health care marketing, including health plan and delivery systems.

Lyons received her Bachelor’s of Arts in Communication Studies from New Mexico State University and earned her Master of Arts in Organizational Learning and Instruction Technologies from the University of New Mexico.

The recent NMAMA newsletter shows that the first round of events will be an amazing window into current industry insights from top performers:

• Del Esparza, President of the award-winning Esparza Advertising, outlines “What Makes Advertising Great” on August 18.

• Valerie Dodd, of Qwest/CenturyLink, presents “Introducing a New Brand in a Legacy Market” on September 15.

• Frank Duran (Kilmer and Kilmer) and Serena Lyons (Lovelace) discuss “Successful Campaigns and Client Relationships” on October 20.

• The return of the pioneering Lisa Abeyta, founder of AppCityLIfe, is a don’t-miss as she explains “Go Mobile: 10 Steps to Success” on November 17.

Lunch and Learns are held from 11:30 – 1pm
on the third Thursday of the month
Network at 11:30 / Lunch and presentation at noon
$25 members and students / $40 non-members
Reservations open online 2 weeks prior

Marketing: A Fundamental Foundation

Thursday, September 15, 11:30 a.m. – 1:00 p.m.

Click here to register online.

Key marketing fundamentals apply to just about any type of business endeavor. Come listen to this great presentation that takes the basics of marketing, breaks them down and gives valuable information on how to translate them into maximum effectiveness.

This speaker has also taken over 20 years of marketing experience to the next level by translating her skills into general management. So if you are looking to advance to the next level, this is the time to start looking up!

WHAT YOU WILL LEARN

• The value and transferability of marketing skills
• The importance of: assessment, action and evaluation

ABOUT OUR SPEAKER

Vice President and General Manager of CenturyLink of New Mexico, Valerie Dodd has over 17 years of leadership experience, including 10 years at CenturyLink where she spent the majority of time serving as Director of Field Marketing.

Dodd has also spent time at companies such as CLEC, ALLTEL, and TCBY, developing marketing strategies, handling media planning and buying, and managing corporate and local marketing efforts.

She has won marketing leadership awards at both ALLTEL and CenturyLink.

Dodd received her Bachelor’s of Arts degree in Journalism with an emphasis in Advertising and Public Relations from the University of Arkansas at Fayetteville.

What Makes Great Advertising?

Thursday, August 18, 11:30 a.m. – 1:00 p.m.

Click here to register online.

Great advertising doesn’t just happen. It follows a very methodical approach. This entertaining presentation will break down a complicated process into its very basic and understandable form. You’ll see examples that show when everything comes together… it delivers.

Anyone who is in charge of their companies’ advertising, or anybody who enjoys watching good advertising would enjoy this presentation.

WHAT YOU WILL LEARN

• The process of developing great advertising
• Where and how to get started
• Elements your advertising should be tested against

ABOUT OUR SPEAKER

 
Founded in 2000, Esparza Advertising is a New Mexico based business that provides strategic marketing, advertising, and business solutions to a broad range of national public and private clients. 
 
A native of Albuquerque, Del Esparza acquired his marketing expertise in a range of fields, from high tech to healthcare.  He began his career at IBM, and later advanced to a marketing position with DuPont and Conoco Oil Corporation in Houston, Texas.  Transferring his talents to the health arena, Del has worked for many regional and national health care providers before starting Esparza Advertising.
 
Sophisticated strategic thinking, healthy growth, and explosive creativity continue to make Esparza clients happy and industry peers take notice. As ever, Esparza remains committed to providing clients the highest standards of integrated marketing communications in the industry.

Esparza Advertising has won numerous prestigious awards, including top honors at the 2009 NMAMA Marketer of the Year Awards. To quote their website, “We utilize research, creativity and insight to craft custom communication pieces designed to invite, encourage and add value to people’s lives. We are dedicated to creating work that is so compelling it is consistently sought out, passed along and shared by others… Our work is regularly featured in the preeminent industry publications, annuals, websites, blogs and award shows for its innovative strategy, strategic execution and remarkable results.”

Visit their website at http://esparzaadvertising.com/

Joanie Griffin
of Griffin & Associates
presents
An Inside Look
at the Marketer of the Year
Award Winning Campaigns

Thursday, June 16, 11:30am – 1:00pm

Click here to register online.

PRESENTATION
Learn the ins and outs of putting together a successful campaign — based not on awards, but on the results for the clients.

Today’s budgets are getting smaller, yet clients want more and better results with less. See how both the Town of Taos and the Hotel Andaluz were able to produce stellar results with limited budgets. Both campaigns utilize social media, paid advertising and aggressive public relations.

You’ll get the inside look at how it was done, and more importantly, learn some tips and techniques you can apply immediately to your situation.

WHAT YOU WILL LEARN

• How to put together out of the box ideas to deliver results
• Creating campaigns on small or limited budgets
• How to combine all marketing disciplines

ABOUT OUR SPEAKER

Joanie Griffin is a 30-year PR veteran and has placed thousands of stories about her clients in such noted venues as the New York Times, the Today Show, CNN, ESPN, O Magazine and USA Today. Her early experience includes roles as a reporter and editor with the Tempe Daily News and the Mesa Tribune, as a small business consultant, and as marketing director for the Rodey Law Firm. She founded Griffin & Associates 21 years ago. Today, it is one of the leading public relations and marketing firms in the Southwest.

Griffin & Associates has been recognized with many awards over the years, including Marketer of the Year, Cumbres from the Public Relations Society of America, ADDYs from the NM AdFed and Tiaras from the Tourism Association of NM.

In October of 2010, Joanie was named a Top Performing CEO by the New Mexico Business Weekly. Recently, she received the Silver Medal, Lifetime Achievement Award from the American Advertising Federation New Mexico chapter on Friday, February 25, 2011. This is one of the highest honors ADFED can bestow!

At the 22nd Annual NMAMA Marketer of the Year Awards held on April 14, Joanie was presented with the big prize, the Golden Compass for “Best of” Marketer of the Year for the Town of Taos and Hotel Andaluz campaigns. Griffin & Associates also earned a Compass in Interactive Media and Integrated Marketing for the Town of Taos campaign, as well as a Compass in Special Event Marketing for Hotel Andaluz.

Last year, Joanie received the Recognition of Excellence Accolade Compass at the 21st Annual Marketer of the Year Awards for her contribution to marketing in the local community, in addition to other awards for their campaigns at Griffin & Associates.

Visit the company website at: http://griffinassoc.com/

Social Media Levels the Playing Field

Thursday, May 19, 11:30 a.m. – 1:00 p.m.

Click here to register online.

Social Media has evolved from a buzz phrase in geek speak to an essential component used by “digital natives” to communicate at-large in the global arena.

While both the public and private sectors have rushed to jump on the twitter, facebook, and YouTube bandwagons, many have found that it takes more than that to connect with an audience and retain it. The rise of social media communications technology has leveled the playing field for competition. Consumers are no longer being advertised to, they’re advertising on their own from the ground up. Those who understand the sociology and mechanics of engaging audiences in a tangible way in the digital realm, have seen tremendous success in creating their own brands. Moms, Dads, Geeks, and enthusiasts of every walk of life have leveraged the power of Social Media to become influential marketing experts.

Social Media is the 21st century’s great “equalizer,” amplifying the voice of all of us, turning common individuals into citizen journalists, filmmakers, authors, recording artists, literary talents, and occasional pop stars.

WHAT YOU WILL LEARN

• Basic Principles of Engagement in the Digital Universe
• Why a Successful Social Media Ground Game Involves More than Setting up facebook and twitter
• How to Maximize the Use of Free and Inexpensive Social Media Tools
• What Most Marketing Professionals Don’t Know About Social Media

ABOUT OUR SPEAKER

 
Referenced in Native Peoples magazine as a “visionary impresario,” Ken Lingad (Isleta Pueblo) is overwhelmingly acknowledged as the sole “architect” behind some of the most successful public relations and strategic marketing campaigns ever fielded in the Contemporary Native Arts idiom. Instantly recognizable at the forefront of the Indian Arts and Culture scene, Lingad is a distinctively authentic icon of the American Southwest.

A transformational leader, Lingad’s maverick strategies literally propel every project under his guidance to unprecedented heights of positive visibility and success. His expertise has been sought by scores of the nation’s brightest scholars, established artists, and music talents — in addition to feature film, network television, music, and digital media distribution companies, including:

• New Mexico Governor’s Cabinet Secretaries and Departments: Indian Affairs, International Tourism, Transportation, and Economic Development
• All 22 New Mexico Indian Pueblos, Tribes, Nations and constituencies

An expert speaker, Ken Lingad has been certified “interview-ready” by NewsCertified Exchange – the world’s leading resource of credible experts and story ideas for media outlets, such as CNN, FOX News, Reuters, The Associated Press. His appearance at the world-recognized social media phenomenon #Blogchat LIVE at SXSW (South by Southwest) 2011 sold-out in less than 8 hours, and was featured in video coverage of the epic event.

A Panel Discussion:
Building Interactive Relationships with Your Customers with Digital Media

Thursday, March 17, 11:30 a.m. – 1:00 p.m.

Click here to register online.

Digital media is a fast-moving and dynamic medium that is transforming the way we promote products and services and build relationships with our customers. It’s a challenge for marketers to produce content that truly engages their target audience when attention spans are short and there’s already a lot of noise in the marketplace. For large and small companies, digital media is the perfect medium for building interactive online relationships using social media and traditional media.

Eric Renz-Whitmore, Executive Director of the New Mexico Technology Council moderates a panel discussion with Albuquerque digital media experts, Stuart Overbey, Producer at halflife* digital, and Adam Turner, Development Director, Motion Picture Association of New Mexico and Creative Director at DW Turner Strategic Communications, will discuss how digital media is being used for marketing and the challenges organizations need to consider when using digital media.

WHAT YOU WILL LEARN

• How to use digital media on various platforms using social media and traditional media
• How to capture your audience’s limited attention using digital media
• How to use digital media to facilitate interaction with your target audience

ABOUT OUR PANEL

 
Stuart Overbey Stuart started in production as a journalist making documentaries. In 2005 she teamed up with David Garcia to found halflife* digital. With a tiny start-up fund, they purchased a two first-generation HD cameras and two computers, set up shop in the University district, and pounded the pavement for work.

Today, the company occupies a 6000 sq. ft. building downtown, with four edit suites and the state’s only DI suite with an Assimilate SCRATCH system and 2k projector. Halflife was the first company in the state to obtain a RED camera, and has become expert in managing digital cinema workflows.

The hats Stuart most frequently wear include: producer, assistant director, manager, and editor. She has produced and post supervised hundreds of halflife* commercials and several narrative works, as well as having directed and edited a feature documentary.

Adam Turner, Production Director with DW Turner, is an award-winning filmmaker, producer, screenwriter and creative director. Adam’s experience extends to a wide variety of media specialties, including long and short form narrative, commercial production, industrial videos and radio.

Adam is currently the Development Director for the Motion Picture Association of NM (MPANM) and Production Director for DW Turner Strategic Communications. In 2010, Adam served as the Media Director for the “Turner for Governor” campaign, and was responsible for the creative content and management of press, print, radio, TV and social media. As a producer and director, Adam has worked with clients like Special Olympics, SunCal, Eye Associates of New Mexico, the New Mexico Oil & Gas Association and the SyFy Channel. As a screenwriter, Adam has worked with Paramount Pictures, Warner Bros and LionsGate.

Adam is a graduate of New York University’s Institute of Film and Television, where he was the recipient of the Martin Scorsese Young Filmmaker’s Scholarship.