Panel Discussion:
Traditional Media is Not Dead!

Thursday, May 17, 11:30 a.m. – 1:00 p.m.

CLICK TO REGISTER ONLINE.

MEDIA PANEL PRESENTATION

This panel will explore how traditional media has adapted to new technology and trends to remain an integral part of the media mix for clients who are constantly looking for ways to do more with less. Our group will discuss how using social media, websites and other digital technologies has enhanced the traditional media experience. We’ll also look take a look at what the future might bring for these media outlets.

WHAT YOU WILL LEARN

• Traditional media is still vital in the marketing mix.
• Embracing new technology and trends is critical for traditional media to thrive.
• How traditional media can engage a multigenerational audiences in today’s fast-paced, tech-driven society.

ABOUT OUR PANEL

Ian Anderson of the NM Business Weekly, Milt McConnell of Cumulus Media, Sherri Trujillo Hall of KOAT Channel 7, and Sally Adams of Clear Channel Outdoor will present best practices in embracing new trends and integrating them with powerful and effective campaigns in print, radio, TV and outdoor advertising. Moderated by Karolyn Cannata-Winge, UNM Communication & Journalism instructor. Scroll down for speaker biographies!

MEDIA PANEL BIOGRAPHIES

Karolyn Cannata-Winge, moderator, has more than 20 years of professional experience in visual communication, design, journalism and strategic communication, Karolyn joined the UNM Department of Communication & Journalism faculty in January 2005. She teaches classes in multimedia journalism and strategic communication with an emphasis on visual communication, design, conceptual thinking, creativity and teamwork.

Ian Anderson was named publisher of the New Mexico Business Weekly in September of 2011. He is an accomplished advertising and media professional with a history of consistent audience growth at American City Business Journals along with specializations in new product development and implementation. He was the 2010 winner of the prestigious Eagle Award, an annual competition within the Business Weekly’s parent company, Charlotte, N.C. based American City Business Journals. He consistently ranked among the top 3 weekly business newspapers across the country owned by ACBJ, a wholly owned subsidiary of Advance Publications- boasting “sister” titles such as Vogue, Vanity Fair, the New Yorker, and Conde Naste Traveler. Ian currently sits on the board of directors for Junior Achievement New Mexico and CNM Foundation.

Milt McConnell is the Cumulus Media Albuquerque Market Manager, overseeing 100+ employees across 7 radio stations, a traffic network and digital advertising platform. Milt just celebrated 25 years in Albuquerque broadcasting. Among his many honors, McConnell was named one of the country’s Best Radio Managers by Radio Ink Magazine in 2010, 2009, 2008 and 2005. He was awarded the 2004 “Silver Medal” award winner from the New Mexico Advertising Federation for his contribution to the advertising community and named New Mexico Broadcasters “Broadcaster of the Year” in 1998.

Sherri Trujillo Hall, a native New Mexican and UNM graduate, has been in the television industry for more than 20 years. Her career includes an Account Executive position at Rick Johnson & Co. where she helped develop and manage high level campaigns for clients such as PNM, the Heart Hospital of NM and the NM Dept of Tourism. She has been at KOAT-TV creating customized campaigns for her clients for 10 years, twice being named Eagle Award Winner / Account Executive of the Year.

Sally Adams is the current President of Clear Channel Outdoor in New Mexico where they donate nearly 700k worth of non profit billboard space to over 50 local non-profits each year. She is the past chair of Albuquerque Economic Development, The Albuquerque Convention and Visitors Bureau, and Junior Achievement of New Mexico. Sally was awarded the US Attorney General’s Citizen of the Year in 2004 in recognition of her work in helping create an awareness campaign for Project Safe Neighborhood, and the Presidential Volunteer Service Award from President Bush personally in August of 2005 for her work in Junior Achievement.

Laura Smeigeilski Garcia and Margaret Herrera of Marketing Solutions are the speakers for our upcoming Lunch and Learn on June 14, when they will explain how we can become an “Internet Jungle Hero” and learn proven marketing solutions to battle the internet jungle.

In the article, Laura Smigielski Garcia of Marketing Solutions says the recession prompted her company to focus more on targeted media and events that provide customer contact, like a special event with champagne for the unveiling of a new car model.

“We’re doing a lot more with targeted media,” she says. “We’re also doing more things with customer contact, rather than mass media.” (Read the article)

Hyper-Creatives
and New Product Innovation

Thursday, March 15, 11:30 a.m. – 1:00 p.m.

Click here to register online.

Tough economic times represent great opportunities for new products, because economic pressures are accelerating the pace of change. Hyper-creative consumers can help companies develop break-through new products to gain competitive advantage amid the economic turmoil.

Jerry Thomas, President and CEO of Decision Analyst, one of the top 20 research companies in North America, will share insights into new product development:

• Barriers to product success
• How research is used to create starting points for ideation
• Key to successful ideation
• How to use research to evaluate new product concepts

ABOUT OUR SPEAKER

Jerry W. Thomas is President/CEO of Decision Analyst, one of the top 20 research companies in North America, a company he founded in 1978. He leads the overall strategic planning for the firm, heads the executive committee, serves as a consultant to Client Service Teams within Decision Analyst, and plays a key role in the design of firm’s proprietary research services and related mathematical models.

He has served as a research consultant to several major electronics manufacturers over the years, working on the development and marketing of personal computers, word processors, printers, copiers, educational toys, electronic calculators, digital watches, microwave ovens, etc. He began his career at Hallmark Cards, working in brand management on packaged products sold through drug stores and card shops, and moved to Kraft Foods in brand management, focused on new products. He next worked at a major national research company, before launching Decision Analyst in 1978.

Intellectual Property
Protect Yourself & Your Clients

Thursday, February 16, 11:30 a.m. – 1:00 p.m.

Click here to register online.

Are your ideas and creative assets protected? Trademark law can be one of the most important things you need to know about protecting your inventions, literary and artistic work, images, and designs. Anyone interested in creating and protecting their brand, either through company names, logos, or slogans should attend this event.

Gina Constant, Associate with Rodey Law Firm and specialist in Intellectual Property, will explain how to protect your work and your clients:

• When you need to be protected by a trademark instead of a copyright or by patent law
• How to choose a strong mark
• What constitutes trademark infringement?

ABOUT OUR SPEAKER

Gina Constant is an associate in the Albuquerque office of the Rodey Law Firm. She practices in the Business Department primarily in the areas of Intellectual Property; specifically, patent, copyright and trademark law and entertainment law. She is a registered patent attorney with the US Patent and Trademark Office.

Mrs. Constant brings over twenty years of business experience to her practice including two years as a Process Engineer at a nuclear-chemical processing plant in Washington State, fourteen years as a Process Engineer, Projects Manager and Department Manager at Intel, a major semiconductor manufacturing company, and five years in partnership with her husband running a small health care business.

Mrs. Constant was selected and honored by the New Mexico Technology Council as one of New Mexico’s Women in Technology-2010.

Back to the Basics:
Digital, Print, Design & Advertising
Marketing Small Businesses in Big Ways

Thursday, January 19, 11:30 a.m. – 1:00 p.m.

Click here to register online

Business owners and marketers have overlooked some of the most basic digital marketing tools since the internet was invented. The world predicts the end of print. Every small business has a “limited” advertising or marketing budget.

What can you do? Learn how to market in big ways: cover your digital bases, have a great set of printed materials, and get the most out of your marketing budget using smaller investments. It’s all about the basics in Digital, Print, Design and Advertising. Attend this month’s Lunch & Learn for:

A CRASH COURSE THAT INCLUDES

• How to get free, personalized email service
• Three things your website is doing wrong
• Why your proposal tells me you don’t actually want the work
• Why your logo looks like a fleece sweater
• How to make print 50% cheaper and 100% more useful
• Online ads are controllable, trackable and don’t cost a lot
• How to double your customer base within a year

ABOUT OUR SPEAKER

Nate Zich is an entrepreneur from Albuquerque, New Mexico. With a degree in communication from the University of New Mexico, Zich has carved a niche in the marketing and advertising community by enabling clients to connect with customers in a more meaningful and personal way.

Zich owns two marketing businesses, Simply Design and ZeeksTools.com. Simply Design works with businesses and advertising agencies to provide the absolute best creative talent in branding, website design, motion graphics and advertising design. ZeeksTools.com is a recently acquired, online business which provides high-quality marketing tools to small businesses. Customers can literally launch a company by purchasing a new logo, website, brochures and business cards on one website.

Learn More about Nate: NateZich.com | SimplyDesignInc.com | ZeeksTools.com

Go Mobile: 10 Steps to Success

Thursday, November 17, 11:30 a.m. – 1:00 p.m.

Click here to register online.

Mobile marketing is growing at a fast pace and top retailers have seen business grow by offering mobile apps. Are you ready to step into this arena and don’t know how? Do you know what the mobile media costs? How can a mobile app grow your customer base?

This month’s speaker offers ten easy and affordable steps to help small businesses entering the mobile arena. Be part of the growing trend and get some good tips to help you get started.

WHAT YOU WILL LEARN

• How to create a seamless message between website, social media, and mobile presence.
• How to utilize strategies to maintain customer loyalty and grow your client base.
• Deciding whether to manage your own social media or use a service to help.
• Mobile marketing costs and how to decide what makes more sense for your business.

ABOUT OUR SPEAKER

Recently nominated as one of the top women in technology in New Mexico, Lisa Abeyta is the founder of an award-winning mobile app development company.

She is also a longtime writer and professional writing instructor whose byline has appeared on countless magazine, newspaper, and web articles on topics ranging from new media to business.

With thanks to our sponsor for Network:30 at Lunch & Learn:

Presbyterian exists to improve the health of the patients, members and communities we serve. Visit our website at http://phs.org.

Better Relationships Build Better Brands

A discussion with Frank Duran of Kilmer Kilmer Marshall Duran
and Serena Lyons from Lovelace Health System
Thursday, October 20, 11:30 a.m. – 1:00 p.m.

Click here for online registration.

Your success relies on positive relationships! Understanding and applying basic branding principles to your personal and professional relationships allows your connections to become stronger. Our October Lunch & Learn focuses on this, a key concept for building your marketing strength.
This event will feature not one, but TWO speakers with extensive expertise in branding, planning, communication, and marketing in a wide variety of fields, with insider insight into the health care and agency perspectives.

WHAT YOU WILL LEARN

• The power of branding and building strong relationships
• Why the Golden Rule just doesn’t cut it!
• Why good relationships are the cornerstone of a successful, long-term brand

ABOUT OUR SPEAKERS

Frank Duran has been with Kilmer Kilmer Marshall Duran (k2md) for over 13 years where he is responsible for planning, research, strategy and client services. Duran also brings 19 years of account service and multi-media management experience from accounts such as the New Mexico Lottery, Presbyterian Healthcare Services and Lovelace health Systems, just to mention a few.

In addition to this, Duran also serves as a faculty member at the University of New Mexico Anderson School of Management Development Center.

Serena Lyons is the Director of Marketing and Business Development at Lovelace Health Systems where she manages all advertising, marketing, and communications as well as business development and outreach to providers. Lyons has over 10 years experience in health care marketing, including health plan and delivery systems.

Lyons received her Bachelor’s of Arts in Communication Studies from New Mexico State University and earned her Master of Arts in Organizational Learning and Instruction Technologies from the University of New Mexico.

The recent NMAMA newsletter shows that the first round of events will be an amazing window into current industry insights from top performers:

• Del Esparza, President of the award-winning Esparza Advertising, outlines “What Makes Advertising Great” on August 18.

• Valerie Dodd, of Qwest/CenturyLink, presents “Introducing a New Brand in a Legacy Market” on September 15.

• Frank Duran (Kilmer and Kilmer) and Serena Lyons (Lovelace) discuss “Successful Campaigns and Client Relationships” on October 20.

• The return of the pioneering Lisa Abeyta, founder of AppCityLIfe, is a don’t-miss as she explains “Go Mobile: 10 Steps to Success” on November 17.

Lunch and Learns are held from 11:30 – 1pm
on the third Thursday of the month
Network at 11:30 / Lunch and presentation at noon
$25 members and students / $40 non-members
Reservations open online 2 weeks prior

Marketing: A Fundamental Foundation

Thursday, September 15, 11:30 a.m. – 1:00 p.m.

Click here to register online.

Key marketing fundamentals apply to just about any type of business endeavor. Come listen to this great presentation that takes the basics of marketing, breaks them down and gives valuable information on how to translate them into maximum effectiveness.

This speaker has also taken over 20 years of marketing experience to the next level by translating her skills into general management. So if you are looking to advance to the next level, this is the time to start looking up!

WHAT YOU WILL LEARN

• The value and transferability of marketing skills
• The importance of: assessment, action and evaluation

ABOUT OUR SPEAKER

Vice President and General Manager of CenturyLink of New Mexico, Valerie Dodd has over 17 years of leadership experience, including 10 years at CenturyLink where she spent the majority of time serving as Director of Field Marketing.

Dodd has also spent time at companies such as CLEC, ALLTEL, and TCBY, developing marketing strategies, handling media planning and buying, and managing corporate and local marketing efforts.

She has won marketing leadership awards at both ALLTEL and CenturyLink.

Dodd received her Bachelor’s of Arts degree in Journalism with an emphasis in Advertising and Public Relations from the University of Arkansas at Fayetteville.

What Makes Great Advertising?

Thursday, August 18, 11:30 a.m. – 1:00 p.m.

Click here to register online.

Great advertising doesn’t just happen. It follows a very methodical approach. This entertaining presentation will break down a complicated process into its very basic and understandable form. You’ll see examples that show when everything comes together… it delivers.

Anyone who is in charge of their companies’ advertising, or anybody who enjoys watching good advertising would enjoy this presentation.

WHAT YOU WILL LEARN

• The process of developing great advertising
• Where and how to get started
• Elements your advertising should be tested against

ABOUT OUR SPEAKER

 
Founded in 2000, Esparza Advertising is a New Mexico based business that provides strategic marketing, advertising, and business solutions to a broad range of national public and private clients. 
 
A native of Albuquerque, Del Esparza acquired his marketing expertise in a range of fields, from high tech to healthcare.  He began his career at IBM, and later advanced to a marketing position with DuPont and Conoco Oil Corporation in Houston, Texas.  Transferring his talents to the health arena, Del has worked for many regional and national health care providers before starting Esparza Advertising.
 
Sophisticated strategic thinking, healthy growth, and explosive creativity continue to make Esparza clients happy and industry peers take notice. As ever, Esparza remains committed to providing clients the highest standards of integrated marketing communications in the industry.

Esparza Advertising has won numerous prestigious awards, including top honors at the 2009 NMAMA Marketer of the Year Awards. To quote their website, “We utilize research, creativity and insight to craft custom communication pieces designed to invite, encourage and add value to people’s lives. We are dedicated to creating work that is so compelling it is consistently sought out, passed along and shared by others… Our work is regularly featured in the preeminent industry publications, annuals, websites, blogs and award shows for its innovative strategy, strategic execution and remarkable results.”

Visit their website at http://esparzaadvertising.com/