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AMA creates new social media platform for marketers: AMAConnect™

There is a wealth of information offered by the American Marketing Association to our members. In addition to webcasts and articles with powerful and current industry information, now there is a community! Your voice is invited to the party! AMAConnect™ is the AMA’s new online community. Help build this exciting new connection forum from the [...]

WriterGal Network rolls out the NMAMA News

The WriterGals roll out the fourth issue of their newsletter, the NMAMA News. WriterGals produces the newsletter quarterly and we thank them for their sponsorship. Click to download the newsletter as a pdf.

Albuquerque Welcomes Its First Certified Brand Strategists – Breehl, Traynor & Zehe

Breehl, Traynor & Zehe (BTZ), a nationally recognized brand development firm, is pleased to announce that it has opened a regional office in Albuquerque. The new office will be headed by Rosemary Breehl and Tom Traynor, who are both Certified Brand Strategists – two of only a handful in the United States.

Third edition of the NMAMA News produced by WriterGals Network

Coordinated by Biljana Blizanac, VP of Communications for NMAMA, The WriterGals roll out the third issue of their newsletter, the NMAMA News. WriterGals produces the newsletter quarterly and we thank them for their sponsorship. Click to download the newsletter as a pdf.

THE RESULTS ARE IN for Marketer of the Year!

Congratulations to all of the Awards & Accolades winners at the 22nd Annual Marketer of the Year Awards held April 14, 2011. The elegant Compass Award is an original design commissioned exclusively for the NMAMA by New Mexico artist Wendell W. Unzicker. Its face is always set to point to the Southwest, signifying successful marketing campaigns that originate in New Mexico. Compass — The Direction of Marketing.

UNM Anderson School Students Recognized for Marketing Campaign

Marketing management students at the University of New Mexico’s Anderson School of Management were recognized recently with the Scholastic Achievement Award (SAA) in the NHTSA Tween Seat Belt Use Program, awarded by the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) and EdVenture Partners. UNM was one of six universities selected to participate [...]

WriterGal Network produces the second issue of the NMAMA newsletter!

The WriterGals roll out their second issue of their newsletter, the NMAMA News. WriterGals produces the newsletter quarterly and we thank them for their sponsorship. Click to download the newsletter as a pdf.

Author speaks on “The Thank You Economy”

FREE event 7pm Tuesday, March 15, Woodward Hall, UNM Gary Vaynerchuk Marketing visionary and author of “Crush It” speaks on “The Thank You Economy” Presented by Bookworks and the Anderson School of Management   Renowned entrepreneur and social media “guru” Gary Vaynerchuk speaks about The Thank You Economy (HarperBusiness, $24.99), an important new book for [...]

NMAMA Chapter Wins Accolades for Programming in National Competition

NMAMA has just been awarded Overall Excellence in Programming by the American Marketing Association. The AMA’s annual Chapter Excellence Awards program highlights exceptional performance among the organization’s 76 professional chapters across the U.S. and Canada. VP of Programs, Kim Gusta, is building on success with an exciting line-up of events for the year ahead!

Brand and Marketing Trends for 2011

The B2C Marketing Insider has released an interesting look at 11 marketing trends for 2011. For marketers, these 11 trends will have direct consequences to the success – or failure – of next year’s branding and marketing efforts. The list is very creative, with new concepts such as Zappos-ification, Ethosnomics, Friendtelligence and Prolifetition. Perhaps their [...]