Marketing white papers from NMBW

The New Mexico Business Weekly contributes to the marketing community in more ways than one. In addition to its leading position as the source for business and marketing news in New Mexico and its generous print media sponsorship of the NMAMA, the NMBW is affiliated with bizjournals.com, which provides a central source for publication of [...]

Marketing Research / Focus Group Search

The New York Chapter of the American Association is the parent company for Greenbook.org.
Along with its directory and other services, Greenbook.org offers a free, convenient online search feature to find marketing research companies and focus group facilities, sorted by state or metro area.
Click here to find these market research resources.

AMA Resource Library

As a marketer, you are missing out on the world’s best marketing research if you don’t take advantage of some of the benefits of your AMA / NMAMA membership.
The equivalent of the National Library for marketers is only a click away. The AMA Resource Library is online and features downloadable white papers on everything [...]

AMA Career Center for Employers

The NMAMA partners with the Marketing Career Network to bring you the premiere electronic recruitment resource for the marketing industry nationwide. Reach qualified candidates quickly and easily!
Click here if you are an employer or recruiter.
Click here if you are seeking job / employment information.

AMA Career Center for Job Seekers

The NMAMA Career Center is the premiere electronic recruitment resource for the marketing industry nationwide. Whether you’re looking for a new job, or ready to take the next step in your career, the Career Center can help you find the opportunity that’s right for you.
Click here if you are seeking job / employment information.
Click here if you are an employer or recruiter.

New Mexico Job Links by Stacy Sacco

Stacy Sacco, President of Sasacco & Associates, networker extraordinaire, and long-time NMAMA member, brings his networking expertise to compile a list of helpful links for those seeking employment in the marketing field in New Mexico.
Go to the post.

Definition of Marketing

The American Marketing Association Board of Directors udpated its definition of marketing to reflect a broader role in society.
The new definition is: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

The definition of Marketing Research is more [...]