MOBILE ADVERTISING:
Challenges, Advantages & Strategies
for Success

Thursday, January 21, 11:30 a.m. – 1:00 p.m.

Registration has closed for this event.

With annual revenues projected to reach $566 Million in 2013, mobile advertising promises to be a massive contender for advertising dollars in the next decade. With continuing innovations in smart phone technology, companies are exploring the advantages of product placement and brand identity within the mobile platform. 

Longtime freelance journalist, new media writer and founder of a local iPhone Application company, Lisa Abeyta offers new insight into the technology and options within mobile advertising.

Whether you are offering your marketing services to others, or want to learn how to market your own business, it is vital to understand this exploding market to best position yourself in an ever-changing digital age.

WHAT YOU WILL LEARN:

- How mobile advertising differs from other advertising methods
- Differences between popular smart phone platforms such as the Apple iPhone and Google Android
- Options for getting started by piggy-backing your services and products onto existing mobile applications
 - The costs and methods of developing a stand-alone iphone application
- The training and background needed to successfully manage advertising on this new platform
 

ABOUT OUR SPEAKER:

An award-winning writer and professional instructor, Lisa Abeyta’s byline appears on countless magazine, newspaper, and web articles on topics ranging from new media to business to humor. Lisa’s recent articles appear in the 2010 Writer’s Market, the 2009 New Mexico Guest Life, and Editor Unleashed. Lisa is now the head of APPCityLife, a new media corporation developing smart phone city guides.

MENU

Fresh Garden Salad – Beef Stroganoff – Chocolate Cake

WHEN

Thursday, January 21, 2010,  11:30 AM - 1:00 PM 

WHERE

Embassy Suites Hotel
1000 Woodward Pl NE
I-25 & Lomas (map)

$25 for NMAMA members & students / $40 for non-members

RSVP

By NOON on Wednesday, January 20, 2010

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