NMAMA 2009 Marketer of the Year
Award Winner
Esparza Advertising presents
The New Mexico AIDS Walk Campaign
Thursday, June 17, 11:30am – 1:00pm

Register now to reserve your space! Click here to register online.

With just $2,000 and one donated outdoor board, the New Mexico AIDS Walk Billboard Project went on to become one of the most successful grassroots marketing campaigns in the Southwest. The Project generated an estimated $200,000 worth of free media exposure, making the measured ROI for the project just over 10,000%.

Many of the lessons learned in the New Mexico AIDS Walk Billboard Project can be directly applied to any marketing campaign that needs to make a giant impact – with extremely limited funds.

In this day and age, it is critical that the single marketing dollar works as hard as it can.

In June of 2009, Esparza Advertising worked with New Mexico AIDS Services to develop the New Mexico AIDS Walk Billboard Project. It was promoted using Facebook, about 200 blogs, YouTube, Flickr, an integrated website and one traditional outdoor board.

Anyone who is currently faced with the daunting challenge of creating marketing materials (and strategies) that will resonate with their key target and “cut through the clutter” should find this presentation valuable, insightful and entertaining.

WHAT YOU WILL LEARN

• How to seamlessly integrate traditional and non-traditional advertising mediums into a successful marketing campaign.
• How to use creativity to increase the reach and frequency of your campaign.
• All it takes in one step to leave an extraordinary mark.

ABOUT OUR SPEAKER

Adam Greenhood began his career at TBWA/Chiat/Day, Los Angeles. There he helped build national brands such as Apple Computer, Nissan, Kinko’s and Taco Bell. In 2001, Adam joined Rick Johnson & Co.

Over the next five years, Adam rose to the title of Associate Creative Director while creating highly effective advertising and marketing campaigns for tourism, retail, gaming, healthcare, financial services, public utility, education, construction, government and social cause categories. In early 2006, Adam was named the Creative Director for Esparza Advertising, currently one of the most awarded advertising agencies in the Southwest. Adam’s work continues to garner accolades locally, regionally, nationally and internationally, including 100plus Local Addy Awards (including 2 Best of Show Awards), 21 Regional Addy Awards, 4 National Gold Addy Awards, a National OBIE Award and other distinctive honors.

MENU

Shredded Cabbage Salad
B-B-Q Beef Brisket
Corn on the Cob
Baked Beans
Au Gratin Potatoes
Cobbler Vanilla Ice Cream

WHEN

Thursday, June 17, 2010, 11:30 AM – 1:00 PM
$25 for NMAMA members & students
$40 for non-members

WHERE

Embassy Suites Hotel, 1000 Woodward Pl NE
I-25 & Lomas (map)

RSVP

Registration extended until NOON on Wednesday , June 15, 2010

Register now and reserve your space!

Click here to register online.
Pay online at the time of registration with a credit card or through PayPal.