A Better Return on Investment (ROI)
for Marketers
Thursday, September 16, 11:30 a.m. – 1:00 p.m.
Click here to register online.
Marketers in companies of all sizes are under increased pressure to justify the dollars invested in their programs by demonstrating their success and value. In today’s economy, it’s a mandate to look for new ways to successfully attract customers at the lowest possible cost. A better understanding of marketing ROI tools and techniques can help marketers successfully navigate today’s challenging and often dangerous business environment.
This presentation is for those who want to learn or improve on how they determine which activities are profitable and which are not. If you are serious about helping your company thrive in today’s challenging environment, you will want to attend.
WHAT YOU WILL LEARN
• A basic overview of marketing ROI principles and calculations
• Low cost ways to better understand the relative value of each of your marketing activities
• How to capture the right amount of data and why too little or too much are both dangerous to your success
• What small companies can learn about marketing from large companies and vice-versa
ABOUT OUR SPEAKER
Wally Drangmeister is the Director of Client Services and Marketing at WESST, a non-profit organization headquartered in Albuquerque that helps small businesses to start and grow. Wally has extensive experience in management, accounting, finance, marketing and sales for a number of different organizations.
Wally is also a “recovering CPA” who brings a unique perspective on bridging the gap between accounting and marketing. He consistently plays the role of translator between the technical and marketing functions within organizations.
Mixed Greens Salad Q-Bar & Gallery
MENU
Sliced London Broil with a Black Peppercorn Demi
Roasted Red Potatoes and Fresh Seasonal Vegetables
Cheesecake
Iced Tea, Starbucks Coffee or Tazo Tea
Vegetarian alternative: Stuffed Ravioli with a Basil-Tequila
Cream Sauce and Fresh VegetablesExciting NEW Location
The Hotel Albuquerque
800 Rio Grande Boulevard NW
(map)
Thursday, September 16, 2010 by NOON on Monday
WHEN
11:30 AM – 1:00 PM
Network 30: 11:30 AM – Noon
Lunch Presentation: Noon – 1 PM
$25 for NMAMA members & students
$40 for non-membersRSVP
September 13, 2010
Click here to register online.
Register now and reserve your space!
Pay online at the time of registration with a credit card or through PayPal.
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