How to Build a Great Local Brand
Fine Cuisine in a Friendly Scene:
Flying Star’s Community Brand

Thursday, November 19, 11:30 a.m. – 1:00 p.m.

Registration has closed for this event.

Flying Star’s dynamic presence on the Albuquerque restaurant and coffee scene is a real success story. Starting out as the new, fun place to go in Nob Hill in 1987, the franchise now includes six locations in Albuquerque and restaurants in Santa Fe, Bernalillo and Corrales. That doesn’t count the 8 Satellites around town for coffee lovers!

Join Lindsay Lancaster, Flying Star Cafe and Satellite Coffee’s Director of Marketing and Public Relations as she takes us on a short tour of Flying Star’s last 23 years of brand-building and community-growing.

Since she joined the organization in 2005, Lindsay has been instrumental in increasing concept visibility and sales though community partnerships and creative product marketing campaigns. She contributed to Flying Star Cafe’s receiving the state Community Neighbor Award by the National Restaurant Association in 2007.

WHAT YOU WILL LEARN

Lindsay will highlight the most successful components of the locally-grown Flying Star, as well as the tools and strategies behind their success. Learn:

- Elements of a strong community brand (no matter what industry you’re in)
- Tips for surviving the economic downturn (by continually engaging your community)
- Low-cost ideas to help make your business accessible and successful

MENU

Garden Salad – Chicken Enchiladas
Spanish Rice – Pinto Beans – Autumn Roasted Green Chili
Fresh Tortilla – Fry Bread & Honey – Carmel Flan

WHEN

Thursday, November 19, 2009 11:30 AM – 1:00 PM

WHERE

Embassy Suites Hotel
1000 Woodward Pl NE
Lomas & I-25

$25 for NMAMA members & students / $40 for non-members

RSVP

By NOON on Monday, November 16
Registration has closed for this event.
Questions? email info@nmama.org