Full BRAIN Marketing:
A Conversation with the Author
Thursday, May 20, 11:30 a.m. – 1:00 p.m.
Click to register online and reserve your space! | Download info as PDF
Why Full Brain Marketing? Marketing has changed and so has the way a small business reaches its target audience. The speed of change in today’s world is unprecedented, and a small business owner must innovate to have any reasonable chance to grow. At the same time, they face the usual dichotomy of dealing with both right brain – creative – and left brain – linear – challenges in running their business. The book is written to provide a clear guide for small business owners for putting together their own marketing plan and showing them the steps to success.
Full Brain Marketing explains that if done properly, marketing can be accomplished more easily and with a far greater rate of success. Full Brain Marketing teaches how to tie in traditional, digital and social media marketing, and new ways to acquire valuable insights into one’s customer, create game-changing ideas, and apply methods for reducing risk.
ABOUT OUR SPEAKER
Join us as he leads the discussion with DJ Heckes about her book. They may explore intriguing ways to frame marketing concepts such as The Yellow Brick Road, The Bull’s Eye or The Grand Canyon.
DJ Heckes, CEO and founder of EXHIB-IT! Tradeshow Marketing Experts, an Albuquerque small business, wrote Full Brain Marketing as the result of successfully steering her then one-year-old company through the dot com crash and the 9/11 fallout. DJ Heckes grew her company in the wake of disaster when many in her industry closed their doors. Her company reached a peak when it grew 108% in the span of two years. DJ heads a team of ten employees in a 9,000 square foot building – and her company continues to thrive! Each time the dust settles, you can bet you’ll see DJ standing strong.
DJ Heckes was named 2009 Top Performing CEO in New Mexico and the Small Business Person of the Year for the Albuquerque Hispano Chamber of Commerce for 2010. She is actively involved in the New Mexico community and is on the National Board for the American Marketing Association and is President-Elect for the Albuquerque Business Alliance.
JOIN THE CONVERSATION
Gene Grant, co-host of New Mexico In Focus at KNME, has led many insightful and entertaining discussions with fascinating people – the newsmakers today.
Cobb Salad Embassy Suites Hotel
MENU
Triple Berry ShortcakeWHERE
1000 Woodward Pl NE
I-25 & Lomas (map)
Thursday, Mary 20, 2010, 11:30 AM – 1:00 PM Extended until NOON on Wednesday, May 19, 2010
WHEN
$25 for NMAMA members & students
$40 for non-members
Lunch is served PROMPTLY at NOON
due to filming by KNMERSVP
Click to register online.
Register now and reserve your space!
Pay online at the time of registration with a credit card or through PayPal.
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