Panel Discussion:
Traditional Media is Not Dead!

Thursday, May 17, 11:30 a.m. – 1:00 p.m.

CLICK TO REGISTER ONLINE.

MEDIA PANEL PRESENTATION

This panel will explore how traditional media has adapted to new technology and trends to remain an integral part of the media mix for clients who are constantly looking for ways to do more with less. Our group will discuss how using social media, websites and other digital technologies has enhanced the traditional media experience. We’ll also look take a look at what the future might bring for these media outlets.

WHAT YOU WILL LEARN

• Traditional media is still vital in the marketing mix.
• Embracing new technology and trends is critical for traditional media to thrive.
• How traditional media can engage a multigenerational audiences in today’s fast-paced, tech-driven society.

ABOUT OUR PANEL

Ian Anderson of the NM Business Weekly, Milt McConnell of Cumulus Media, Sherri Trujillo Hall of KOAT Channel 7, and Sally Adams of Clear Channel Outdoor will present best practices in embracing new trends and integrating them with powerful and effective campaigns in print, radio, TV and outdoor advertising. Moderated by Karolyn Cannata-Winge, UNM Communication & Journalism instructor. Scroll down for speaker biographies!

MEDIA PANEL BIOGRAPHIES

Karolyn Cannata-Winge, moderator, has more than 20 years of professional experience in visual communication, design, journalism and strategic communication, Karolyn joined the UNM Department of Communication & Journalism faculty in January 2005. She teaches classes in multimedia journalism and strategic communication with an emphasis on visual communication, design, conceptual thinking, creativity and teamwork.

Ian Anderson was named publisher of the New Mexico Business Weekly in September of 2011. He is an accomplished advertising and media professional with a history of consistent audience growth at American City Business Journals along with specializations in new product development and implementation. He was the 2010 winner of the prestigious Eagle Award, an annual competition within the Business Weekly’s parent company, Charlotte, N.C. based American City Business Journals. He consistently ranked among the top 3 weekly business newspapers across the country owned by ACBJ, a wholly owned subsidiary of Advance Publications- boasting “sister” titles such as Vogue, Vanity Fair, the New Yorker, and Conde Naste Traveler. Ian currently sits on the board of directors for Junior Achievement New Mexico and CNM Foundation.

Milt McConnell is the Cumulus Media Albuquerque Market Manager, overseeing 100+ employees across 7 radio stations, a traffic network and digital advertising platform. Milt just celebrated 25 years in Albuquerque broadcasting. Among his many honors, McConnell was named one of the country’s Best Radio Managers by Radio Ink Magazine in 2010, 2009, 2008 and 2005. He was awarded the 2004 “Silver Medal” award winner from the New Mexico Advertising Federation for his contribution to the advertising community and named New Mexico Broadcasters “Broadcaster of the Year” in 1998.

Sherri Trujillo Hall, a native New Mexican and UNM graduate, has been in the television industry for more than 20 years. Her career includes an Account Executive position at Rick Johnson & Co. where she helped develop and manage high level campaigns for clients such as PNM, the Heart Hospital of NM and the NM Dept of Tourism. She has been at KOAT-TV creating customized campaigns for her clients for 10 years, twice being named Eagle Award Winner / Account Executive of the Year.

Sally Adams is the current President of Clear Channel Outdoor in New Mexico where they donate nearly 700k worth of non profit billboard space to over 50 local non-profits each year. She is the past chair of Albuquerque Economic Development, The Albuquerque Convention and Visitors Bureau, and Junior Achievement of New Mexico. Sally was awarded the US Attorney General’s Citizen of the Year in 2004 in recognition of her work in helping create an awareness campaign for Project Safe Neighborhood, and the Presidential Volunteer Service Award from President Bush personally in August of 2005 for her work in Junior Achievement.

Thanks go to:

Editor
Ellen Mather

Graphic Designer
Leah Blaugrund Sandman

Contributors
Ellen Cline

Click here or on the newsletter cover to download the newsletter as a pdf.

What began with a small gathering of women at the Route 66 Diner in Albuquerque, has grown to over 30 members who meet regularly to share ideas, advice, project leads and professional support for each other.

“When we collaborate,” says WriterGals spokesman Megan Fleming, “our writing, editing and creative communications experiences and perspectives become more powerful and persuasive, resulting in top quality products and services for our clients around the country.”

Visit their website at www.writergals.com, which includes a searchable database of member profiles by name or skill category. For questions or suggestions about the newsletter, please email Ellen Mather at newsletter@nmama.org

Laura Smeigeilski Garcia and Margaret Herrera of Marketing Solutions are the speakers for our upcoming Lunch and Learn on June 14, when they will explain how we can become an “Internet Jungle Hero” and learn proven marketing solutions to battle the internet jungle.

In the article, Laura Smigielski Garcia of Marketing Solutions says the recession prompted her company to focus more on targeted media and events that provide customer contact, like a special event with champagne for the unveiling of a new car model.

“We’re doing a lot more with targeted media,” she says. “We’re also doing more things with customer contact, rather than mass media.” (Read the article)

Wednesday, 5/30/12, 6:00-8:30pm

Sheraton Albuquerque Uptown,

2600 Louisiana Blvd NE (at Menaul Blvd)

Event Sponsor: Albuquerque the Magazine

Meet the “who’s who” from the key advertising, communications, marketing and public relations professional associations statewide. Groups invited include:

• ABQ Web Geeks, www.dukecityfix.com/group/webgeeks
• AIGA New Mexico, http://newmexico.aiga.org/
• Albuquerque Press Women, www.albuquerquepresswomen.org
• Albuquerque WordPress Meetup, www.meetup.com/albuquerque-wordpress
• American Advertising Federation, www.nmadfed.org
• American Marketing Association, www.nmama.org
• American Society for Training and Development, www.astdnm.org
• Association for Women in Communications, www.nmawc.org
• Association of Fund-Raising Professionals, www.afp-nm.org
• Meeting Professionals International, www.mpinm.org
• New Mexico Press Association, www.nmpress.org
• New Mexico Press Women, www.newmexicopresswomen.org
• Public Relations Society of America, www.nmprsa.com
• Society for Healthcare Strategy & Market Development, www.shsmd-nm.org
• Society for Marketing Professional Services, www.smpsnm.org
• Society for Technical Communication, www.stc-nm-kachina.org
• Toastmasters International, www.district23.org
• WriterGal Network, www.writergals.com

The $25 admission includes an annual subscription to Albuquerque the Magazine, hors d’oeuvres, cash bar and some great door prizes! Net proceeds will be donated to several UNM business student organizations including: AIBA, ALPFA, DECA, Delta Sigma Pi, Lobo Edge and PRSSA.

RSVP online at www.abqthemag.com (listed under Events or look for the Eight Ball)

For more information, contact Stacy Sacco at sasacco@aol.com or 505-489-2311

2012 NMPRSA Conference & Cumbre Awards

June 8, 2012, Embassy Suites Albuquerque, NM

APR Bootcamp, June 9, 2012, UNM

Please join the New Mexico chapter of the Public Relations Society of America (NMPRSA) on June 8 to “Re-Engineer PR!” This year PRSA is redefining what “public relations” means to our profession. This is NMPRSA’s first state conference since 2007, and like then it’s the “Can’t Miss” event of NMPRSA’s summer season!

EVENTS INCUDE:

• Morning Keynote: Rick Rice – The Evolution of Public Relations

• Lunch Keynote: David Neff – The Future of Nonprofits

• Cumbre Awards Ceremony & Dinner with Pre-Event Networking
• APR Bootcamp (At UNM, Albuquerque)

Get the Agenda and Registration Form.

NMAMA is proud to have presented the 23rd Annual Marketer of the Year Awards, recognizing New Mexico marketers for outstanding results in their marketing campaigns of 2011. A jovial crowd of clients, friends and family joined the hard-working entrants to celebrate their efforts. A raffle with great prizes was held on-site so that everyone could participate in the rewards and excitement of the evening. Jim and John Garcia, our Masters of Ceremony, kept the evening sparkling as they bantered their way through the award presentations. Above, Del Esparza of Esparza Advertising accepts the Golden Compass for “Best of Marketer of the Year!”

2011 Marketer of the Year
Accolades

Thursday, April 19, 2012

Visit the Photographer’s website with ALL of the fun photographs from the exciting event.
See the complete list of winners from the 23rd Annual NMAMA Awards Banquet.

Below, Del Esparza of Esparza Advertising accepts the big prize, the Golden Compass for “Best of” Marketer of the Year for their campaigns. Esparza Advertising also earned a Compass in Television Advertising, Outdoor Advertising and Integrated Marketing for their Albuquerque Family Advocacy Center campaign, as well as Awards of Merit in Radio Advertising, Interactive Media and Integrated Marketing for their San Jacinto College campaign.

Below, President-Elect of NMAMA, David Martin, congratulates the Member of the Year Award winner, Past President Kim Jarigese.

To the left, Sparrow Creative Studio accepts their Award of Merit in Special Event Marketing for their UNM Anderson School of Management campaign.


Below, the crew from Ambercare celebrate their Compass for Print Advertising and their Award of Merit in Direct Marketing for “There’s No Place Like Home” campaign.



To the left, NMAMA President Angella Alba recognizes Melanie Cravens of Alphagraphics on Osuna with the President’s Award.

The charming duo flanking the recipients of the “Best of” award for Esparza Advertising in the top picture is comprised of Jim and John Garcia of Hospitotally, our entertaining Masters of Ceremony for the evening.

With special thanks to Steve Christman Photography for their outstanding work in recording the evening. Visit Steve’s website, stevecphoto.com, to see all of the images from the Awards Banquet. Arrangements may be made for purchase at the Web site or by contacting Steve at 304-1127.

Steve’s work has been published in the prestigious Photographer’s Forum Annual, Best of 2000 and Best of 2003. His work has received many acclaimed awards and has achieved some notoriety at the New Mexico State Fair, the New Mexico Field Guide to the Sandias, and other venues.

Be a sponsor and contribute to a great event!

See your logo here for our community to link to your services.

For sponsorship details, click here to download a
2012 Marketer of the Year Sponsorship Form
or email pastpres@nmama.org.

23rd Annual Marketer of the Year Awards Banquet
Thursday, April 19, 2012, 6:00 PM – 9:00 PM

Awards & Accolades

Click here to register online.

Menu Details

 
Marinated Flatiron Steak with
Caramelized Onion Jus,
Garden Fresh Salad,
Au Gratin Potatoes,
Cheesecake with a Raspberry CoulisChoose meal when registering
Filet of Salmon with
Champagne Lobster Cream,
Garden Fresh Salad,
Rice Pilaf,
MIdnight Chocolate Cake

Click here to register online.

Click to register online to attend the
23rd Annual Marketer of the Year Awards Banquet
Thursday, April 19, 2012, 6:300 – 9:00 p.m.

Raffle tickets are only $5 ea. for chances to win fabulous prizes donated by:

Buy as many chances as you like to win!

Here’s a fun idea:
Give tickets to your group to say thanks for their efforts.
They could end up with something spectacular!
Available at the Awards Banquet or purchase in advance by contacting pastpres@nmama.org.

Proceeds from the Raffle support the UNM AMA student chapter.

Click here to register online and make reservations to attend the Banquet.