A Better Return on Investment (ROI)
for Marketers

Thursday, September 21, 11:30 a.m. – 1:00 p.m.

Online registration will open soon!

Marketers in companies of all sizes are under increased pressure to justify the dollars invested in their programs by demonstrating their success and value. In today’s economy, it’s a mandate to look for new ways to successfully attract customers at the lowest possible cost. A better understanding of marketing ROI tools and techniques can help marketers successfully navigate today’s challenging and often dangerous business environment.

This presentation is for those who want to learn or improve on how they determine which activities are profitable and which are not. If you are serious about helping your company thrive in today’s challenging environment, you will want to attend.

WHAT YOU WILL LEARN

• A basic overview of marketing ROI principles and calculations
• Low cost ways to better understand the relative value of each of your marketing activities
• How to capture the right amount of data and why too little or too much are both dangerous to your success
• What small companies can learn about marketing from large companies and vice-versa

ABOUT OUR SPEAKER

 
Wally Drangmeister is the Director of Client Services and Marketing at WESST, a non-profit organization headquartered in Albuquerque that helps small businesses to start and grow. Wally has extensive experience in management, accounting, finance, marketing and sales for a number of different organizations.

Wally is also a “recovering CPA” who brings a unique perspective on bridging the gap between accounting and marketing. He consistently plays the role of translator between the technical and marketing functions within organizations.

MENU

Mixed Greens Salad
Sliced London Broil with a Black Peppercorn Demi
Roasted Red Potatoes and Fresh Seasonal Vegetables
Cheesecake
Iced Tea, Starbucks Coffee or Tazo Tea
Vegetarian alternative: Stuffed Ravioli with a Basil-Tequila
Cream Sauce and Fresh Vegetables

Exciting NEW Location

Q-Bar & Gallery
The Hotel Albuquerque
800 Rio Grande Boulevard NW
(map)

WHEN

Thursday, September 16, 2010
11:30 AM – 1:00 PM
Network 30: 11:30 AM – Noon
Lunch Presentation: Noon – 1 PM
$25 for NMAMA members & students
$40 for non-members

RSVP

by NOON on Monday
September 13, 2010

Register now and reserve your space!

Online registration opening soon.
Pay online at the time of registration with a credit card or through PayPal.

Web Marketing Synergy with a Synergistic Duo

DJ Heckes and Emily Leach

Thursday, September 2, 7:30 a.m. – 9:00 a.m.
FREE to all NMAMA members / $15 for non-members
Continental breakfast provided
Click here to register online!

JAVA TALK Presentation & Discussion

Two experts will discuss two dynamic Internet marketing topics. Each speaker will lead a hands-on, interactive discussion for a half-hour.

DJ Heckes, author and owner of Exhib-It Trade Show Marketing Experts, will reveal best practices for creating social media synergy. In an engaging two-way discussion, you will learn:
     • The value of Social Media (Why and How)
     • How to implement a blogging structure that is systematic and ties in with Social Media
     • How to turn blogs and videos into articles and get published online

WHEN

Thursday, September 2, 2010 7:30 AM - 9:00 AM

WHERE

Goodwill Industries
5000 San Mateo Blvd NE, 87109
(1½ blocks north of Montgomery, ½ block south of Mcleod, south of Osuna)
(map)

RSVP

By NOON on Monday, August 30
Click here to register online!
Registrations limited to facilitate good discussion in a small group atmosphere -- so register and reserve your space early!
Questions? email info@nmama.org

Her belief in innovation and creativity initiates a change in the paradigm of SEO (Search Engine Optimization) for her clients and students — taking them from information overload to a strategic, focused approach.

DJ Heckes was named 2009 Top Performing CEO in New Mexico and the Small Business Person of the Year for the Albuquerque Hispano Chamber of Commerce for 2010. She is actively involved in the New Mexico community and is on the National Board for the American Marketing Association and is President-Elect for the Albuquerque Business Alliance.

Professional Search Engine Optimizer, Public Speaker and SEO Trainer

 
Emily Leach is the primary trainer and Professional Search Engine Optimizer of SEO Strategy Group. With over 12 years of experience in Internet Marketing, Web Design and Search Engine Optimization, Emily brings both depth and breadth of knowledge to her clients’ Internet business and to the classroom for teaching the latest in optimization tactics and web marketing strategies.

Emily has created a unique hands-on SEO training experience that has proven a success for every student. Attendance is limited to 6 and brainstorming sessions are provided to design a personal strategy for every student. Each student also receives an additional 2 hours of one-on-one post-workshop consulting time to increase the students’ success rate.

SEO Certification
Emily received her Certification in Search Engine Marketing in January of 2007 through the Search Engine Academy from John Alexander and Robin Nobles. During their workshop, she was invited to be one of the few trainers selected to represent the Academy, in the New Mexico and Arizona territory through the end of 2008. She has since designed her own SEO training curriculum that is offered to the public in small business markets. Each workshop sells out due to the innovation of the workshop design and the success rate of its students.

Entrepreneurial Accomplishments
• Designer and facilitator of SEO LiftOff
• Founder and facilitator of the SEO Strategy Group
• Founding board member of the National Speaker’s Association, New Mexico Chapter
• Founder and facilitator of Meetup.com groups in both Phoenix and Albuquerque
• Founder of the Search Engine Academy Southwest
• Professional Public Speaker for Search Engine Optimization and Entrepreneurialism
• Accomplished Toastmaster
• Trained Business Coach

Click here to visit the SEO Strategy Group Web site. On the site, Emily provides helpful links and publishes articles full of great tactics and techniques for topics such as:
• SEO Case Studies
• SEO Resources
• SEO Strategy
• Social Media
• Web site Optimization

Contact Emily for more information on training options: 505-332-0277
Follow Emily on Twitter: click here

Emily spoke at Ignite! Phoenix in April 2010. Ignite’s concept is that a group of 18 to 20 speakers each get only 5 minutes and 20 slides to get their ideas across. It makes for a crackling evening and some very concise presentations!. Watch the five-minute video to learn more about her concept, “genetically unemployable:”

DJ Heckes, CEO and founder of EXHIB-IT! Tradeshow Marketing Experts, an Albuquerque small business, was the featured speaker at a recent NMAMA Lunch & Learn on May 20, 2010. For those of you who missed the talk, or for those who would like to learn more about DJ’s concepts, DJ was featured recently in the AMA’s podcast series, interviewed by David Kinard.

Listen to the AMA podcast featuring DJ and Full Brain Marketing.

Gene Grant, co-host of KNME’s New Mexico in Focus, interviewed DJ for the NMAMA luncheon. DJ proved to be concise and insightful, helping her audience to get their arms around big concepts or unwieldy and daunting tasks with common sense and a helpful and practical take on small business marketing. For instance, she explained that she used Twitter as B->C (helping her followers keep up with her business), Linked In as B->B contact, and she reserved Facebook for personal news about herself and her family. She noted that she also used Twitter as a quick and knowledgeable resource to research her own questions — for instance, when she found a publisher for her book within 72 hours. It was a stimulating and productive session! When RJ of Adelante asked how one could make paper shredding exciting enough to post to the world, DJ pointed out that what can happen when you don’t shred was a little too exciting … and to talk about that.

DJ wrote her recently published book, Full Brain Marketing, to provide a clear guide for small business owners in putting together their own marketing plan. Full Brain Marketing explains that if done properly, marketing can be accomplished more easily and with a far greater rate of success. DJ wrote Full Brain Marketing as the result of successfully steering her then one-year-old company through the dot com crash and the 9/11 fallout. DJ Heckes grew her company in the wake of disaster when many in her industry closed their doors. Her company reached a peak when it grew 108% in the span of two years. Click here to learn more about Full Brain Marketing.

Click here to go straight to the source of DJ’s podcast at the AMA Web site.

Subscribe to the MarketingPower Podcast Series.

 
Lunch and Learn events will be held in a fun new location – the Q Bar & Gallery in the Hotel Albuquerque (map),
800 Rio Grande NW near Old Town

Highlights include a new Web Success Series for Lunch and Learn, covering things like Social Media Case Studies. We branch out into new territory as we explore topics such as Video Marketing Strategy.

Please note, this is the first rollout and the schedule is subject to change as events are planned.

We invite you to join a committee!

Gain exposure and experience in marketing by joining an NMAMA committee. Please contact any board member to inquire about the variety of NMAMA opportunities available. (Click here for a list of committees.)

Attractive vertical displays, exhibit backdrops, and high quality signage all add to the cachet and ambiance of NMAMA events and at public appearances. His magnanimous sponsorship was very evident at the 2009 Marketer of the Year Awards (held on April 15, 2010), where his company’s products graced the main stage, welcomed attendees and raffle players, and were even awarded as plaques to the Award of Merit winners.

In fact, the Compass Award itself was conceived and accomplished as a project during his tenure as President. The elegant Compass Award is an original design commissioned exclusively for the NMAMA, created by New Mexico artist Wendell W. Unzicker.

An even more significant example of James’ vision was the new logo and branding created for the NMAMA. In 2008, the Board of Directors, led by then-President James Martinez, decided it was time that the NMAMA update its look. Tangerine Café was selected from a group of five potential candidates to develop the new logo and collateral. A re-branding committee, which was comprised of board and committee members as well as members-at-large, was assembled to select the creative firm and approve the final designs.

The NMAMA unveiled its new logo on Thursday, January 15, 2009. Its new brand identity represented a significant milestone in the organization’s history, and marks the organization’s evolution into a flourishing center for community, resources and education.

In addition to his leadership, James is a very generous and active sponsor of NMAMA. His efforts have contributed greatly to the NMAMA’s presence and credibility as a leader on the marketing scene in Albuquerque. Thank you, James Martinez and FASTSIGNS® On The Two!

At FASTSIGNS® On The Two (downtown Albuquerque), customers get sign and graphic consultation, design, production, delivery and installation services – all under one roof and from an experienced, innovative staff. Whether a simple window graphic or a lighted monument sign is needed, FASTSIGNS® On The Two has state-of-the-art equipment and streamlined processes to create “whatever you need, whenever you need it.”

Phone: (505)265-7001
Email: 252@fastsigns.com
Website: http://www.fastsigns.com/252
407 Second St SW, Albuquerque (map)

Internet Marketing:
New FTC Rules of the Road

Thursday, August 19, 11:30 a.m. – 1:00 p.m.

Click here to register now and reserve your space!

The Federal Trade Commission (FTC) has revised the “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” It is causing quite a stir in the internet marketing community. Most Web site owners simply don’t know how to interpret the guidelines.

WHAT YOU WILL LEARN

• The key points of the new guidelines as they apply for internet marketers
• How the FTC regulations will affect your Web site and other online marketing efforts
• What changes you need to make immediately to come into compliance

Each attendee will take home a brief report on the primary areas of concern for internet marketers for future reference.

ABOUT OUR SPEAKER

 
Emily Leach is the primary trainer and Professional Search Engine Analyst of SEO Strategy Group. With over 12 years of experience in Internet Marketing, Information Systems, Web Design and Search Engine Optimization, she brings both depth and breadth of knowledge to the classroom and her clients’ internet business. Emily provides instruction in the latest in optimization tactics and web marketing strategies.

Her belief in innovation and creativity initiates a change in the paradigm of SEO (Search Engine Optimization) for her clients and students — taking them from information overload to a strategic, focused approach.

MENU

Mixed Baby Greens Salad
Coca-Cola BBQ Chicken Breast
Green Chile Cheddar Cheese Mashed Potatoes
Fresh Seasonal Vegetable – Roll and Butter
Cheesecake
Fresh Brewed Iced Tea, Starbucks Coffee or Tazo Tea
Vegetarian alternative: Portobello Mushroom Tower

Exciting NEW Location!

Q-Bar & Gallery
The Hotel Albuquerque, 800 Rio Grande Boulevard NW
(map)

WHEN

Thursday, August 19, 2010
11:30 AM – 1:00 PM
Networking: 11:30 AM – Noon
Lunch Presentation: Noon – 1 PM
$25 for NMAMA members & students
$40 for non-members

RSVP

extended until NOON on Wednesday
August 18, 2010

Register now and reserve your space!

Click here to register online.
Pay online at the time of registration with a credit card or through PayPal.

Summer Social for Members and Guests

Join us for hors d’oeuvre and cocktails
as we celebrate our valued members, volunteers and sponsors
who have contributed to a successful program year.

Click here to register online and reserve your space.

WHEN

Thursday, July 15, 5:30-7:30pm

WHERE

Hotel Albuquerque
800 Rio Grande NW near Old Town (map)
In the Fireplace Room and Courtyard

MENU

Selection of hot and cold hors d’oeuvre
Cash Bar
There will be drawings for lots of fun prizes throughout the evening.

RSVP

Cost: Free to members, Guest $25
Please reserve your space by NOON on Monday, July 12.
Click here to register online.

http://www.goadelante.org/job_postings.html#Account

Scroll further up the page for application instructions:

http://www.goadelante.org/job_postings.html

Spread the word!