Salesforce.com
More than sales – it’s transforming business

Thursday, May 16, 11:30 a.m. – 1:00 p.m.

Click here to register online.

Salesforce.com is the leading sales performance management application. Companies seeking to increase their sales productivity work with ClosedWon to spend more time with customers and less time on their computers.

Even better, Salesforce.com is no longer just for sales! Come learn how cloud computing and Salesforce.com is transforming the way companies of all sizes do business.

Attend this presentation and learn how your organization can:
• Listen, publish, and advertise on social networks with the Salesforce.com Marketing Cloud
• Understand your customer’s digital body language with integrated marketing, sales, and customer service information
• Leverage social paradigms to create social experiences for your customers and employees
• Create custom enterprise applications without any programming

ABOUT OUR SPEAKER

Mark Morris is CEO of ClosedWon, a Salesforce Partner with global reach based in Albuquerque, New Mexico.

Inspired by the cloud computing revolution, Mark co-founded ClosedWon in 2008 and has been CEO since its inception. As CEO, Mark focuses on setting company vision and empowering employees to make a big impact on our clients and communities. Customers love working with ClosedWon because they get more than a Salesforce implementation – they get a team.

Previous to ClosedWon, Mark held various sales, marketing, and technical positions within the high-tech industry at ExxonMobile and National Instruments. While at National Instruments, Mark received the Excellence in Sales award for being the top sales performer in 2001.

Mark holds an MBA from UNM and a BSME from LSU. While at LSU, Mark was elected Most Outstanding Graduate by the faculty and was an All-American javelin thrower for the Tiger’s NCAA National Championship Track and Field team in 1992. In his spare time Mark enjoys mountain biking, coaching youth sports, and spending time with his wife and three children.

Check out their website at http://www.closedwon.com/

Camille Adair, RN, CEO of Sacredigm Alliances, Founder of FairCare

Solace: Wisdom of Dying, is being used in many nursing schools and medical schools around the country, including UNM medical school and Fred Hutchinson Oncology Intern training in Seattle. It is used in many hospices in staff and volunteer training programs, used by community groups and churches. A Solace Teachings book is being written and regular workshops will be available with Camille Adair to “Train the Trainer” so that healthcare professionals may be trained to integrate the Solace Teachings program into their organization. The founder has been interviewed on NPR and local radio stations and on public television in Las Cruces.

After developing the Green Hospice Philosophy and the Shades of Green Program with the intention of addressing the sustainability of Planet, People, and Profit, related to hospice and healthcare, Camille is now working in collaboration with colleagues and healthcare experts with the creation of FairCare, a certification program of hospice and healthcare organizations which addresses a re-thinking and innovation of best practices in support of staff and patients through responsible leadership, management, and business development. This program is currently being integrated into a family-owned and operated healthcare agency, and Camille will be taking the model to hospitals, cancer centers, long-term care facilities, home-care and hospital organization with a group of national healthcare experts working together to develop the plan for national expansion.

NMAMA congratulates Camille Adair, Sacredigm Alliances, and FairCare on their outstanding work and their recognition at the Marketer of the Year Awards.

Camille Adair, CEO of Sacredigm Alliances, LLC, is a healthcare consultant, speaker, educator and filmmaker. Camille is available to provide presentations and in-services on FairCare, Green Hospice, Leadership Development Training for Healthcare Sustainability and film screenings.

Contact Camille at 505.470.3838, or Camille@CamilleAdair.com
Check out www.GreenFireTimes.com for features on Green Hospice and Camille Adair.

Stacy Sacco’s position in front of an Einstein poster reveals that he knows Energy = Mass of people times the Speed of Conversation to the nth degree!

New Mexico marketers had submitted their best work from their marketing campaigns of 2012 and now was the moment of truth. Clients, friends and family joined the mingling marketers to celebrate their efforts. Thanks to Stacy Sacco and Shelly Ribando, our emcees for the evening, and to all of our sponsors for making this a special occasion for so many hard-working local marketing teams.

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2012 Marketer of the Year
Compass Awards
(Best in Category)

Print Advertising
Griffin & Associates for
Town of Taos

Television-Digital Broadcasting
Sacredigm Alliances for
Solace Teachings

Outdoor Advertising
UNM Extended Learning for
UNM Summer Session

Direct Marketing
Adelante Development Center for
Document Destruction Services

Special Event Marketing
Applied Research Associates for
ELC Posters campaign

Interactive Media
Mudhouse Advertising for
Holistic Management International

Collateral
Cooney Watson & Associates for
ABCWUA Annual Report

Integrated Marketing
McKee Wallwork & Company for
Dion’s Campaign

2012 Marketer of the Year Accolades

Adelante Development Center accepts the Compass for Direct Marketing

By now we know that the media and marketing landscape is quickly evolving from what it was only about 5-10 years ago. Current business leaders are quickly adopting new methods of marketing themselves and their businesses but many are still confused as to why they really need to do this.  All they really know is that they have to.  It is also safe to say that most of these current business leaders are of an older demographic that ranges from ages 30 and above.   So to cut to the chase, the reason these business leaders need to adopt digital media strategies is for the simple fact that the next generation of consumers are quickly maturing and future generations will likely continue on the same course of media consumption.  People born after 1990 have never really known a world without the internet, cell phones or digital media.  This age group relies on digital media more so than any other age group.  They consume gigantic amounts of information because it is readily assessable at their finger tips and in easy to understand formats.  Now, this is not to say that all the information they gather on the internet is completely accurate or true (wikipedia anyone?) but the mere fact that they consume so much media is an important point that marketing managers must note.

 Google It!

These young kids are very tech savvy and can’t seem to live without the internet but guess what?  These kids aren’t really kids anymore!  IF you were born in 1990 you are now 23 years old, you are likely out of college and starting to make money in your new career OR struggling to find a full time work but you are likely out on your own making purchasing decisions and trying to make something of yourself.  As an internet native what would drive your purchasing decisions?  Would you be influenced by a tv commercial or a commercial on youtube? Are you going to make a decision to buy a car based off of a newspaper ad or an ad on your favorite website?  Many college aged people find the news to be “garbage and lies” according to a University of Texas study (http://goo.gl/BvDDN) so why would they pay attention to what those programs or publications promote during the commercial breaks?  There are also some studies which suggest that people from the ages of 13-18 don’t really know how to use the internet to it’s full advantage and that they don’t know how to properly use google. While this may be true I can tell you that many do know how to use the internet very well and those that might not be so savvy on Google are actually probably very savvy or at least so addicted to social networks or their cellphones that they eventually become experts.    One thing is for certain, these internet natives have more conversations about and around media, of all types, than their older peers

Young internet natives devour media both new and old.

While you cannot find everything on the internet you can come pretty darn close.

These youtube channels epitomize the kind of learning style that internet natives are accustomed to because they make the topics and concepts extremely interesting. Go ahead, take a look.  I’m sure you will find something you don’t know on one of these channels: VSauce, Minute Earth, and Minute Physics. This one is more for fun: Buzzfeed.

“Carlos Alvarez is the founder and owner of The Social IQ, a social media management firm based in Albuquerque, NM that provides social media management and cloud computing services to small and medium sized businesses.  He has a degree in finance from UNM’s Anderson School of Management and has provided technology solutions to some of the largest companies within the Fortune 500.  You can find more info on Carlos and his company at, TheSocial-IQ.com“

….Meet the “who’s who” from the key marketing, advertising and public relations professional associations in New Mexico.

….$25 admission includes an annual subscription to Albuquerque The Magazine, hors d’oeuvres, one free drink ticket and great door prizes! Attendees are encouraged to bring their marketing collateral to place on Community Marketing Tables. 21+ event.

….RSVP online at www.abqthemag.com

NMAMA thanks our Event Sponsors

Please click the logos to link to our sponsors and learn more about them.

To sponsor this event, click here to download a
Marketer of the Year Sponsorship Form
or email president@nmama.org.

Click here to register online.