Intellectual Property
Protect Yourself & Your Clients

Thursday, February 16, 11:30 a.m. – 1:00 p.m.

Click here to register online.

Are your ideas and creative assets protected? Trademark law can be one of the most important things you need to know about protecting your inventions, literary and artistic work, images, and designs. Anyone interested in creating and protecting their brand, either through company names, logos, or slogans should attend this event.

Gina Constant, Associate with Rodey Law Firm and specialist in Intellectual Property, will explain how to protect your work and your clients:

• When you need to be protected by a trademark instead of a copyright or by patent law
• How to choose a strong mark
• What constitutes trademark infringement?

ABOUT OUR SPEAKER

Gina Constant is an associate in the Albuquerque office of the Rodey Law Firm. She practices in the Business Department primarily in the areas of Intellectual Property; specifically, patent, copyright and trademark law and entertainment law. She is a registered patent attorney with the US Patent and Trademark Office.

Mrs. Constant brings over twenty years of business experience to her practice including two years as a Process Engineer at a nuclear-chemical processing plant in Washington State, fourteen years as a Process Engineer, Projects Manager and Department Manager at Intel, a major semiconductor manufacturing company, and five years in partnership with her husband running a small health care business.

Mrs. Constant was selected and honored by the New Mexico Technology Council as one of New Mexico’s Women in Technology-2010.

23rd Annual Marketer of the Year Awards | Call for Entries

The 2012 Marketer of the Year Awards Banquet will be held on April 19, 2012 at the Crowne Plaza.

Submit your campaigns by 5 pm, Friday, March 2, 2012 to be judged by the Colorado chapter-AMA.

Though you don’t have to be a member of NMAMA, all marketing campaigns must have originated in New Mexico between January 1 – December 31, 2011. Entries may be submitted in five different categories.

>>> Click here for judging criteria and entry forms (pdf). <<<

Questions? For more information about submitting your Marketer of the Year entries, contact Kim Jarigese at 277-6433 or pastpres@nmama.org.

Please drop off entries between 3:00 – 5:00 pm on Friday, March 2, 2012 to:

Crowne Plaza Hotel lobby
1901 University Blvd NE (Click here for a map)

Online payment records entry count and processes payment only. The entry forms contain all of the pertinent information for your entries. (Bring your entries and entry forms along with your advance payment confirmation to the location above on March 2. Note: Only cash or check would be accepted at time of delivery.)

Thanks go to:

Editor
Ellen Mather

Graphic Designer
Leah Blaugrund Sandman

Contributors
Rena Distasio
Kelly Koepke

Click here or on the newsletter cover to download the newsletter as a pdf.

What began with a small gathering of women at the Route 66 Diner in Albuquerque, has grown to over 30 members who meet regularly to share ideas, advice, project leads and professional support for each other.

“When we collaborate,” says WriterGals spokesman Megan Fleming, “our writing, editing and creative communications experiences and perspectives become more powerful and persuasive, resulting in top quality products and services for our clients around the country.”

Visit their website at www.writergals.com, which includes a searchable database of member profiles by name or skill category. For questions or suggestions about the newsletter, please email Ellen Mather at newsletter@nmama.org

Be a sponsor and contribute to a great event!

See your logo here for our community to link to to your website.

For sponsorship details, click here to download a
2012 Marketer of the Year Sponsorship Form
or email pastpres@nmama.org.

Register NOW for the AMA 2012 Southwest Regional Mid Year Retreat!

February 3 – Friday Evening Social    |    February 4 – Saturday Retreat

Southwest Regional Mid-Year Retreat Registration for Saturday

>>> Click here to register at AMA for the Saturday retreat.

Hotel Reservations at the Crowne Plaza

>>> Click here to reserve hotel rooms at http://cpabq.com
Room Block Name: NMAMA (see hotel and transportation details below)

Friday Evening Social Registration

Friday, February 3rd from 6 – 9 p.m. at the Crowne Plaza Hotel
>>> RSVP to reserve your attendance online today!

Friday Evening Social Registration is through New Mexico Chapter (NMAMA)

If you are coming to Albuquerque the evening before the Retreat, please join us for dinner followed by a Marketing Mingle. Cost is $25 per person and reservations must be made in advance. Pay online at time of registration with credit card or through Paypal. Please RSVP your attendance above. A fun time is definitely on the agenda!
Friday Evening Social Menu
Fajita Action Station
Beef, chicken, all the toppings; beans and rice
Vegetarian, gluten-free, other options available; choose when registering

Transportation between Albuquerque International Sunport and Crowne Plaza
• Shuttle – $15 one way charge
• Taxi – approx. $15 one way charge
• Driving directions:
– Take I-25 North to Exit 225 (towards Lomas Blvd/Menaul Blvd/Candelaria Rd)
– Stay straight onto Oak ST NE
– Continue onto Frontage Rd N
– Turn right onto Menaul Blvd NE
– Take a right at the first light, University Blvd NE
– Hotel is located on the right

We look forward to seeing you at the New Mexico AMA Southwest Regional Mid-Year Retreat!

Questions: Contact DJ Heckes at ceo@exhib-it.com or Kim Jarigese at kjar@unm.edu

Gather cutting-edge marketing insights from top performers and thought leaders. Get to know who is setting the pace and learn the best practices from local innovators!

January 19:
Nate Zich, CEO of Simply Design Inc. and founder of zeekstools.com presents Building Your Marketing Tool Box: Techniques for small business and internal marketing departments.

February 16:
Gina T. Constant of the Rodey Law Firm explains
Trademark and Copy Writing Law: Know what you can and cannot do in marketing.

March 15:
Jerry Thomas, the Decision Analyst (decisionanalyst.com) demonstrates
New Product Ideation: How to Generate, Develop, and Communicate New Ideas.

Looking forward to The 23rd Annual Marketer of the Year Awards Banquet in April!

May 17:
A very exciting Print-Radio-TV-Outdoor MEDIA PANEL with Ian Anderson of the NM Business Weekly, Milt McConnell of Cumulus Media, Sherri Trujillo Hall of KOAT Channel 7, and Sally Adams of Clear Channel Outdoor.
Traditional Media is Not Dead:
An overview of traditional media and why it’s still a major player in your marketing plan.

June 14:
Laura Smeigeilski and Margaret Herrera of Marketing Solutions explain how to
Become an Internet Jungle Hero.

July 19:
Terri Jenkins with w3pr.com covers
Get Found, Get Clicked: An overview of SEO and PPC strategies that work.

What a tremendous year! Join us!

Lunch and Learns are held from 11:30 – 1pm
on the third Thursday of the month
Network at 11:30 / Lunch and presentation at noon
$25 members and students / $40 non-members
Reservations open online 2 weeks prior

Back to the Basics:
Digital, Print, Design & Advertising
Marketing Small Businesses in Big Ways

Thursday, January 19, 11:30 a.m. – 1:00 p.m.

Click here to register online

Business owners and marketers have overlooked some of the most basic digital marketing tools since the internet was invented. The world predicts the end of print. Every small business has a “limited” advertising or marketing budget.

What can you do? Learn how to market in big ways: cover your digital bases, have a great set of printed materials, and get the most out of your marketing budget using smaller investments. It’s all about the basics in Digital, Print, Design and Advertising. Attend this month’s Lunch & Learn for:

A CRASH COURSE THAT INCLUDES

• How to get free, personalized email service
• Three things your website is doing wrong
• Why your proposal tells me you don’t actually want the work
• Why your logo looks like a fleece sweater
• How to make print 50% cheaper and 100% more useful
• Online ads are controllable, trackable and don’t cost a lot
• How to double your customer base within a year

ABOUT OUR SPEAKER

Nate Zich is an entrepreneur from Albuquerque, New Mexico. With a degree in communication from the University of New Mexico, Zich has carved a niche in the marketing and advertising community by enabling clients to connect with customers in a more meaningful and personal way.

Zich owns two marketing businesses, Simply Design and ZeeksTools.com. Simply Design works with businesses and advertising agencies to provide the absolute best creative talent in branding, website design, motion graphics and advertising design. ZeeksTools.com is a recently acquired, online business which provides high-quality marketing tools to small businesses. Customers can literally launch a company by purchasing a new logo, website, brochures and business cards on one website.

Learn More about Nate: NateZich.com | SimplyDesignInc.com | ZeeksTools.com

Enter the I Love Albuquerque Contest!

Free to Enter – Limit 1 Entry per person.
Enter by February 3rd.
Prizes awarded at Mix & Mingle February 9th.

Read all about it here!

Tell us why you love Albuquerque in 25 words or less!
Free to enter – Limit 1 Entry per person

Enter by February 3rd
Online to: keepitquerque.org
By snail mail to:
AIBA I Love Albuquerque Contest,
PO Box 91891 Albuquerque, NM 87199-1891

MUST ENTER ONLINE TO RSVP FOR THE MIX & MINGLE!
PRIZES are awarded to 1st, 2nd and 3rd Place
Must be present at Mix & Mingle Event on February 9th to win

MIX & MINGLE
8 PM – Food & Cash Bar
Slate Street Cafe Wine Loft
515 Slate NW
(One block north of Lomas between 5th & 6th NW)

Open to members and guests interested in:
KeepitQuerque.org
Albuquerque Independent Business Alliance
Buy Local – Grow Local – Thrive Local