SEO Strategy:
Successful Search Engine Optimization

Thursday, March 18, 11:30 a.m. – 1:00 p.m.

Click to register online and reserve your space!

Search Engine Optimization (SEO) has come a long way since the days of stuffing meta tags and hiding keywords. In this session by local online marketing expert, Chris Kenworthy, you’ll find out how to develop a successful organic and paid search marketing strategy that will have an immediate and measurable impact on your bottom line.

By taking a holistic approach to search marketing, not only will you increase traffic to your web site, but you’ll improve the overall user experience. Come find out how to develop (and implement) an effective search engine optimization strategy.

ABOUT OUR SPEAKER

Chris Kenworthy is the owner of MediaGroup1 LLC and founder of DreaminCode.net, a leading online community for programmers and web developers. Chris has been involved in the development and marketing of Web sites and online communities for over eight years.

He holds a degree in Web Technology and is a certified Google AdWords and Google Analytics professional. He is currently the Marketing Manager for Escalate Media, which owns several large online communities in the Tech and Women’s niches. Chris is experienced in the areas of search engine marketing, search engine optimization, social media, community management, email marketing, monetization, and affiliate marketing.

WHAT YOU WILL LEARN

- What is SEO & SEM?
- SEM Strategy
- Organic vs. PPC (Pay-Per-Click)
- Global Search
- Keyword Research
- On-Site Optimization
- Off-Site Optimization
- Paid Search
- Measuring Success

MENU

Caesar Salad – Fresh Broccoli
Classic Lasagna – Marinara Sauce – Garlic Toast
Cheesecake

WHERE

Embassy Suites Hotel
1000 Woodward Pl NE
I-25 & Lomas (map)

WHEN

Thursday, March 18, 2010, 11:30 AM – 1:00 PM
$25 for NMAMA members & students / $40 for non-members

RSVP

By NOON on Monday, March 15, 2010

Register now and reserve your space!

Click to register online.
Help expedite check-in at the event and pay online by credit card or Paypal when you register.
No-shows will be billed. Please note: credit card payments will no longer be accepted at the door – cash or check only. Thank you.

With many thanks to our Marketer of the Year Award sponsors so far!
Please thank them for their contribution to our community by clicking through to their Web sites and finding out more about their products and services.

Save the date for the
21st Annual Marketer of the Year Awards Banquet
on April 15, 2010.

Online reservations coming soon.

NMAMA is proud to host the 21st Annual Marketer of the Year Awards.
This celebrated award recognizes and applauds New Mexico marketers for achieving outstanding results from their marketing campaigns, distributed in five categories with awards for several different media types.
Come see who won, check out the campaigns, and share in the accolades.

John and Jim have strong business backgrounds with extensive management experience in the hospitality industry. Together, they founded Hospitotally, an Albuquerque based consulting business that specializes in customer service applications.

Who are they? Jim and John Garcia!

John is the former Cabinet Secretary in New Mexico’s Departments of Tourism and Economic Development. As the manager of the New Mexico State Fair and the Senior Officer of Cultural Affairs, he and his brother shook up how business is done in government. He currently serves as the Director of Economic Development for the city of Albuquerque and recently accepted a Presidential Appointment to serve on the National Advisory Board for Historic Preservation.

Jim, like John, started in the Hospitality industry working for Bennigan’s and Olive Garden Restaurants. Jim currently oversees operations at El Pinto Restaurant, one of the nations largest single restaurant operations in the country. Also, Jim partners as the destination management business for Hyatt Tamaya resort in New Mexico. Jim is recognized as “Mr. Hospitality”.

Together they are passionate about creating cultures of service excellence; constantly working to maintain and improve customer service in any business culture…they are the service experts!

NMAMA is excited to have Jim and John as our Masters of Ceremony for the 21st Annual Marketer of the Awards ceremony.

Save the date for the
21st Annual Marketer of the Year Awards Banquet
on April 15, 2010.

Announcing our photographer for the evening, Steve Christman.

 
Practically a native to New Mexico, Steve Christman moved from Chicago to Albuquerque in 1976. He has been hooked on photography ever since his mother gave him a camera to use on a trip, and he saw the interesting photos from the lab. He was eager to soak up everything he could about photography — he read everything he could get his hands on and was mentored by friends in the field.

Steve has attended photography courses, workshops and lectures by world renowned photographers such as Jerry Uelsmann, Galen Rowell and David Muench.

Steve’s work was published in the prestigious Photographer’s Forum Annual, Best of 2000 and Best of 2003. His work has received many acclaimed awards and has achieved some notoriety at the New Mexico State Fair, the New Mexico Field Guide to the Sandias, and other venues.

His work has been displayed in such places as Around the Corner Gallery, OK Harris Gallery, and Kokopelli’s Restaurant.

While Steve’s enthusiasm remains with the beauty and natural wonder of the outdoors, he has branched out into commercial work, portraits and weddings, as well as teaching outdoor workshops.

Check out Steve’s work at his Website, www.stevecphoto.com, or contact Steve Christman Photography at (505)344-1127.

Facebook & Twitter Fortunes

 
Save the Date for a Java Talk workshop!
Thursday, April 13, 7:30 a.m. – 9:00 a.m.
FREE to all NMAMA members / $15 for non-members
Continental breakfast provided

JAVA TALK Presentation & Discussion

How to Grow Your Business
using the Top Two Online Social Networks
with Mari Smith, widely recognized Social Media Keynote Speaker, Consultant and Trainer, with engagements throughout the U.S.
Learn more about Mari:
Mari’s Facebook Fan page
Mari’s speaking engagement calendar
Mari teaches Social Media

Java Talks are discussion-oriented, so bring your questions!

WHEN

Thursday, April 13, 2010 7:30 AM – 8:45 AM

Online Registration coming soon
Questions? email info@nmama.org

Tourism Marketing
with Tom Aageson

Friday, May 7, 4:00 p.m. – 6:00 p.m.
Location: Hotel St. Francis in Santa Fe

Online registration & carpooling info coming soon.
We’ll get a group together and enjoy dinner in Santa Fe after the event.

Guerilla Marketing – New Mexico style!

with Guerilla Guru Sophie Martin

Thursday, March 4, 7:30 a.m. – 8:45 a.m.
FREE to all NMAMA members / $15 for non-members
Continental breakfast provided

Register online to reserve your space.

JAVA TALK Presentation & Discussion

Customers consistently tell us that the most important and best ways to gain and keep their business costs almost nothing – word of mouth, reputation, genuine connection, superior service, and marketing that meets customer needs. So how do you build all of that into a consistent guerrilla marketing campaign?

In this interactive presentation and discussion, Sophie will show you:
• How guerrilla marketing has changed with changes in digital media
• How guerilla marketing changes with the size of your company
• When and where guerrilla works (and doesn’t) in New Mexico

Sophie Martin, MBA, is the president of Sophie Martin Public Relations LLC and Managing Editor of the award-winning Albuquerque city blog, the Duke City Fix. A regular panelist on KNME-TV’s New Mexico In Focus, she also directs social media outreach for the national news site The Faster Times. At UNM, Sophie teaches for the Anderson School of Management. She has been named to the New Mexico Business Weekly’s “40 Under Forty” list and is past president of the New Mexico Advertising Federation.

Java Talks are discussion-oriented, so bring your questions!

WHEN

Thursday, March 4, 2010 7:30 AM – 8:45 AM

WHERE

Goodwill Industries
5000 San Mateo Blvd NE, 87109
(1½ blocks north of Montgomery, ½ block south of Mcleod)
(map)

RSVP

By NOON on Monday, March 1
Please respond early! Register online to reserve your space.
Limited to 28 participants to facilitate good discussion in a small group atmosphere.
Questions? email info@nmama.org

Keynote Presentation
by Rachel Nicoll, Senior Technical Director
Sony Pictures Imageworks
Subject: Dynamic Demo Reels—Secrets to Success in Visual Effects and Related Industries

Panel Discussion with six Digital Arts professionals
Subject: How to Get your Foot in the Digital Door

Breakout sessions on real-world topics in Digital Arts
Topic choices include: cinematography, Apple Creative Professional certification, music production, architecturalphotography, photo-editing, digital photography portfolios, web production careers, 3D modeling, animation, visual effects, principles of design, and more!

Exhibitor tables, showcases, giveaways, meals, snacks included.

To learn more about the conference and to register, visit:

http://dce.unm.edu/digital-arts-conference.htm

Register by phone: 277-0077
Course #: 55000 RQA
Cost: $139 / $99 for full-time students (with ID and proof of class schedule)
Youth Track Course #: 17820 RAA
Cost: $99 (ages 13-17)
Cost covers keynoter, panel discussion, breakout sessions, conference packet, and meals including breakfast buffet, lunch, and snacks.

You did great work in 2009. It deserves recognition!

Get your campaigns together and prove your results by entering the 21st Annual Marketer of the Year Awards. This celebrated award recognizes and applauds New Mexico marketers for achieving outstanding results from their marketing campaigns.

Showcase your best work at the 21st Annual Marketer of the Year Awards Banquet on April 15, 2010 where winners will be announced.

The deadline for entries is February 26, 2010.

Eligibility

You don’t have to be a member of the NMAMA to submit an entry. All marketing campaigns originating in New Mexico between January 1-December 31, 2009 are eligible. Entries will be judged by the Lincoln, Nebraska chapter of the American Marketing Association.

How to enter

Click here for judging criteria and entry forms (pdf).

Please drop off entries between
1:00 – 5:00pm on Friday, February 26, 2010, to:

Albuquerque the Magazine
1550 Mercantile Ave, NE (main entrance)
Albuquerque, NM 87107
(REI building)
Click here for a map.

You may pay for your entries online by credit card or paypal in advance by clicking this link:

Marketer of the Year Award Entries.
(Note: only cash or check will be accepted at time of delivery.)

Questions? email info@nmama.org