FREE event
7pm Tuesday, March 15, Woodward Hall, UNM

Gary Vaynerchuk
Marketing visionary and author of “Crush It” speaks on

“The Thank You Economy”

Presented by Bookworks and the Anderson School of Management

 
Renowned entrepreneur and social media “guru” Gary Vaynerchuk speaks about The Thank You Economy (HarperBusiness, $24.99), an important new book for business owners as marketing strategy radically changes.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers’ demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents’ day, when business owners often knew their customers personally, and gave them individual attention.

Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won’t be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else.

Filled with Vaynerchuk’s irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth

Gary Vaynerchuk is the bestselling author of Crush It! While building his family’s local liquor store into a national industry leader, he observed the extraordinary potential of what he has dubbed the Thank You Economy. Askmen.com named Gary to its list of the Top 49 Most Influential Men of 2009, and he was included in Business Week’s list of the Top 20 People Every Entrepreneur Should Follow.