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Speaker Spotlight: DJ Heckes, Full Brain Marketing author

By NMAMA ⋅ August 2, 2010 ⋅

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To hear more of DJ’s insights into marketing, and for a chance to ask questions, please join us for the upcoming September 2 Java Talk: Web Marketing Synergy with a Synergistic Duo.

DJ Heckes, CEO and founder of EXHIB-IT! Tradeshow Marketing Experts, an Albuquerque small business, was the featured speaker at a recent NMAMA Lunch & Learn on May 20, 2010. For those of you who missed the talk, or for those who would like to learn more about DJ’s concepts, DJ was featured recently in the AMA’s podcast series, interviewed by David Kinard.

Listen to the AMA podcast featuring DJ and Full Brain Marketing.

Gene Grant, co-host of KNME’s New Mexico in Focus, interviewed DJ for the NMAMA luncheon. DJ proved to be concise and insightful, helping her audience to get their arms around big concepts or unwieldy and daunting tasks with common sense and a helpful and practical take on small business marketing. For instance, she explained that she used Twitter as B->C (helping her followers keep up with her business), Linked In as B->B contact, and she reserved Facebook for personal news about herself and her family. She noted that she also used Twitter as a quick and knowledgeable resource to research her own questions — for instance, when she found a publisher for her book within 72 hours. It was a stimulating and productive session! When RJ of Adelante asked how one could make paper shredding exciting enough to post to the world, DJ pointed out that what can happen when you don’t shred was a little too exciting … and to talk about that.

DJ wrote her recently published book, Full Brain Marketing, to provide a clear guide for small business owners in putting together their own marketing plan. Full Brain Marketing explains that if done properly, marketing can be accomplished more easily and with a far greater rate of success. DJ wrote Full Brain Marketing as the result of successfully steering her then one-year-old company through the dot com crash and the 9/11 fallout. DJ Heckes grew her company in the wake of disaster when many in her industry closed their doors. Her company reached a peak when it grew 108% in the span of two years. Click here to learn more about Full Brain Marketing.