Socialmediatoday.com writes that, “A big shift is happening – a shift that will most likely continue throughout next year. Companies and organizations are now, finally, giving digital marketing channels precedence over traditional, analog media… In 2012, crowd-generated digital storytelling will (finally) be fully embraced. The trick is to find your crowd, to find the people that will help you tell your story digitally. These are your influencers, your colleagues, or your friends… Personalized content will make the Internet more effective, as increasingly the needs of the individual are catered to, rather than a larger demographic or target group.” Read the whole story at the source.