As a marketer, you are missing out on the world’s best marketing research if you don’t take advantage of some of the benefits of your AMA / NMAMA membership.
The equivalent of the National Library for marketers is only a click away. The AMA Resource Library is online and features downloadable white papers on everything from surviving the recession to a power-twitter primer; best practice publications; industry magazines; podcasts; webcasts and more. There are various search options for the knowledge base.
There is even a search feature for the AMA dictionary. Look up any marketing term you may come across — at the source of marketing news and knowledge!
Click here to go to the AMA Resource Library. It’s worth exploring so it can be a ready resource in your marketing playbook.
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