NMAMA Marketer of the Year Award Winning Campaign – Lunch & Learn, Thursday, June 16

NMAMA 2010 Marketer of the Year
Award Winner
Joanie Griffin of Griffin & Associates presents
Inside Tips from Winning Campaigns,
Thursday, June 16, 11:30am – 1:00pm at Lunch and Learn.
Learn the ins and outs of putting together a successful campaign – not based on the awards but on the results for the clients. Today’s budgets are getting smaller, yet clients want more and better results with less.Click here to register online.

Lunch & Learn, Thursday, May 19, 11:30 am – 1 pm: Social Media Levels the Playing Field

Social Media has evolved from a buzz phrase in geek speak to an essential component used by “digital natives” to communicate at-large in the global arena. Social Media is the 21st century’s great “equalizer,” amplifying the voice of all of us. However, it takes more than starting a Twitter, Facebook and YouTube account to connect with an audience and retain it. >>> Click here to register online.

Lunch & Learn, Thursday, March 17, 11:30 am – 1 pm: Digital Media – Building Customer Relationships

Digital media is changing things fast. For large and small companies, digital is the perfect media for building interactive online relationships with our customers. Stuart Overbey, Producer at halflife* digital, and Adam Turner, Creative Director at DW Turner Strategic Communications and Development Director with the Motion Picture Association of New Mexico, speak on a panel moderated by Eric Renz-Whitmore, Executive Director of the New Mexico Technology Council. >>> Click here to register online.<<<

Lunch & Learn, Thursday, January 20: Marketing in a Recession, 11:30 am – 1 pm

In a discussion of the “best practices” of the companies who are growing during tough times, discover how to create a powerful marketing plan for any economy. Learn what marketing mistakes to avoid during a recession and how to maximize your marketing dollar by knowing the metrics. Anybody who is a business owner or who runs a marketing program will benefit from this workshop. Click here to register online.

Morning Workshop and Lunch & Learn presentation, Thursday, February 17, 7:30 am – 1 pm

“Where are your next great ideas coming from?” Learn what it takes for an organization to build and keep a culture of innovation. Also offering a morning workshop with guided exercises in idea generation and more. Bring your entire team to change the culture of your organization! Taught by Glenn Karwoski, founder, The Business of Ideas.

Click here to register online.

The IDEA MAN comes to Albuquerque: Innovation in Action Workshop and Lunch & Learn

The Business of Ideas has worked with Fortune 500 and other clients to go beyond the brainstorm to distill “the most relevant and meaningful and valuable” ideas that can lead to increased success. Glenn Karwoski, founder, brings more than 30 years of communications experience with creative idea generation and training as well as marketing-based advertising and public relations programs to Albuquerque on February 17 to an NMAMA workshop and Lunch and Learn. Make plans now to attend!

Lunch & Learn, Thurs., Nov 18: Web Success Series

Web Site Design to Engage the Visitor – and Keep Them Coming Back! Most websites are needlessly complex, which makes them more expensive to produce, without necessarily being more effective. When you know the practical reality of the web and who is really in charge, you can improve your long-term marketing effectiveness. Mark Thayer will explain the mindset you need to enhance the performance of your company’s Web site. Click here to register online.

Network 30: Meeting sponsors, speakers and other marketers

Join us from 11:30 to 12:00 noon before the monthly Lunch & Learn events for 30 minutes of fun, networking, and marketing mingling. Bring lots of business cards to swap! Get to know the community — a little bit of time gets you a lot!   Find Bianca during Network:30 and discover how you can [...]

Lunch & Learn, Thursday, August 19, 11:30 am – 1 pm

Internet Marketing: New FTC Rules of the Road.
The Federal Trade Commission (FTC) has revised the “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” It is causing quite a stir in the internet marketing community. Most Web site owners simply don’t know how to interpret the guidelines. Learn how this affects your Web site and what you must do immediately to come into compliance. Exciting new location & menu! Click here to register online.

NMAMA Marketer of the Year Award Winning Campaign – Lunch & Learn, Thursday, June 17

NMAMA 2009 Marketer of the Year
Award Winner
Esparza Advertising presents
The New Mexico AIDS Walk Campaign
Thursday, June 17, 11:30am – 1:00pm at our next Lunch and Learn.
With just $2,000 and one donated outdoor board, the New Mexico AIDS Walk Billboard Project went on to become one of the most successful grassroots marketing campaigns in the Southwest. The ROI for the project measured at just over 10,000%. Click here to register online.