What's Next

Lunch & Learn, Thursday, February 18, 11:30 am

Bringing the World to Albuquerque: Best Practices in Event Marketing Thursday, February 18, 11:30 a.m. – 1:00 p.m. Click here for online registration. The Albuquerque International Balloon Fiesta is the premier ballooning event promoting the sport of ballooning, the City of Albuquerque, and the State of New Mexico — across the nation and around the world. Kathie [...]

In the Spotlight

Call for Entries: 21st Annual
Marketer of the Year Awards

The 21st Annual Marketer of the Year Awards announces its CALL for ENTRIES. We're ready to celebrate the great work you did in 2009! Be recognized at the Awards Banquet on April 15. Entries due by February 26. Click here for entry forms!

Noteworthy

• The New Mexico Business Weekly contributes to the marketing community in more ways than one. In addition to its leading position as the source for business and marketing news in New Mexico and its generous print media sponsorship of the NMAMA, the NMBW is affiliated with bizjournals.com, which provides a central source for publication of white papers on Marketing topics. Visit their clearinghouse for Marketing information here. #
• The New York Chapter of the American Association is the parent company for Greenbook.org. Along with its directory and other services, Greenbook.org offers a free, convenient online search feature to find marketing research companies and focus group facilities, sorted by state or metro area. Click here to find these market research resources. #
• The UNM Collegiate Chapter of the American Marketing Association presents the 2009 UNM Undie Rock ‘n’ Run Winter Tour on Wednesday, Dec. 2. The Undie Rock ‘n’ Run is a charity event where participants shed their clothes and run through the main campus in their underwear. The purpose of the run is to promote school spirit and relieve stress before final exam week while collecting clothes for charity. The event is free and is open to all UNM students. Read more at UNM Today. #
• The American Marketing Association Board of Directors udpated its definition of marketing to reflect a broader role in society. The new definition is: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” The definition of Marketing Research is more extensive, including a mention of  "implications." #