The media and marketing landscape is quickly evolving from what it was only about 5-10 years ago. The next generation of consumers are quickly maturing and future generations will likely continue on the same course of media consumption. People born after 1990 have never really known a world without the internet, cell phones or digital media. They consume gigantic amounts of information because it is readily accessible at their finger tips in easy-to-understand formats. Marketing managers must take note. As an internet native what would drive your purchasing decisions? Current business leaders are quickly adopting new methods of marketing themselves and their businesses. Continue on to the post...