What's Next

Lunch & Learn, Thursday, September 21

Marketers in companies of all sizes are under increased pressure to justify the dollars invested in their programs by demonstrating their success and value. In today’s economy, it’s a mandate to look for new ways to successfully attract customers at the lowest possible cost. A better understanding of marketing return on investment tools and techniques can help marketers successfully navigate today’s challenging and often dangerous business environment.

In the Spotlight

Speaker Spotlight: Emily Leach, SEO Strategy Group

Emily delivered a valuable and productive presentation for the August 19th Lunch and Learn. People were intrigued by her “breadth and depth” of knowledge of SEO and SEM. To hear more of Emily’s insights, and for a chance to ask questions, join us for the September 2 Java Talk: Web Marketing Synergy with a Synergistic [...]

Noteworthy

• Emily Leach of SEO Stategy Group welcomes anyone interested to join the SEO meetup. Emily's meetings are a mixture of a complete geek-fest combined with helping newbie Internet business owners get off the ground. SEO Meetups are set up monthly across Albuquerque with free advice and open discussions. Click here to join so you can receive notifications of meetings and be able to RSVP for events. (You'll need to set up an account with meetup.com if you don't already have one.) #
• Social Media users took a break from Social Media with events in Real LIfe on Social Media Day, June 30, 2010. A Mashable Web site mashed tweets, Flickr posts, and meetups to celebrate itself in style. A twitter user tweeted, "Today is Social Media Day! How are you celebrating?" Read more here and here. #
• The success of building your brand via social media depends on people stealing your stuff! "Any brand hoping to spread their message across the Web needs to think like a media company. That is, to create campaigns that are so compelling and so interesting that people treat them as 'social objects,' essentially trading them as both online and offline conversation pieces. When a brand’s campaign, or message, reaches the level of social object, it means people are sharing it with their friends, they’re using it as a status symbol to show people how hip and in touch they are. In effect, stealing the message. “As a brand, your business model depends on people stealing it.” Read more at FP Tech Desk. #
• The marketing and advertising community of New Mexico mourns the passing of Rick Johnson, founder of Rick Johnson & Company, Inc. Johnson, 66, began the company in 1977. Johnson died on March 15, 2010, after a two-year battle with liver cancer. Click to read the online tribute with testimonials from friends and colleagues. Erik Lohmeier, chief executive officer of the Albuquerque firm, said, “He gave a lot of people their start in the business and mentored a lot of people as well. The entire advertising community in New Mexico owes Rick a little something... He left an indelible mark on just about everybody.” Click to read the article in the New Mexico Business Weekly. #
• The New Mexico Business Weekly contributes to the marketing community in more ways than one. In addition to its leading position as the source for business and marketing news in New Mexico and its generous print media sponsorship of the NMAMA, the NMBW is affiliated with bizjournals.com, which provides a central source for publication of white papers on Marketing topics. Visit their clearinghouse for Marketing information here. #