Unveiling the Marketing Mosaic
Calling all marketing professionals, visionary entrepreneurs, and ambitious marketers yearning to make their mark.
Unveiling the Marketing Mosaic
The New Mexico Chapter of the American Marketing Association, in collaboration with the UNM Anderson School of Management, is excited to introduce "Unveiling the Marketing Mosaic," a workshop series designed to provide an in-depth exploration of contemporary marketing trends. Guided by industry experts, these workshops offer a holistic perspective on the continually evolving world of marketing. You will gain access to the latest groundbreaking strategies, innovative tools, and creative approaches that will empower you to succeed.
Series Cost:
$50 per workshop
$25 Current NMAMA Members
For student and group rates, please get in touch with Gabe Gomez, President, NMAMA, [email protected]
**All workshops are 50 minutes
**All workshops will be hosted at the UNM School of Management, 1922 Las Lomas Rd NE, Albuquerque, NM 87106
Branding-More Than Just Picking Your Favorite Color
Branding-More Than Just Picking Your Favorite Color
March 28, 2024, 6:00 pm
Presenter: Nichole Harwood, Entrepreneur, NMAMA Vice President of Sponsorships
Your brand is your business's identity, and it's crucial to get it right. In this workshop, you'll learn how to define your brand's personality, values, and messaging. You'll also learn how to create a visual identity that reflects your brand's unique identity and resonates with your target audience, including your logo and website design.
Winging It Isn't a Business Plan - Building a Business Plan - Your Roadmap to Success
Winging It Isn't a Business Plan - Building a Business Plan - Your Roadmap to Success
January 23, 2024, 12:30 pm - 1:30 pm
Presenter:
Hilary Kilpatric, Entrepreneur and NM AMA Vice President of Finance
A solid business plan is essential for entrepreneurs starting or growing their businesses. It serves as your roadmap to success. In this workshop, you'll learn how to create a lean canvas business plan in order to deconstruct your idea into its key assumptions allowing you to test the concept. Once your idea passes this step, we will review how to create a comprehensive business plan that includes market research, financial projections, and a strategic roadmap for success.
Embracing Uncertainty: Navigating Marketing and Communications in 2023
Embracing Uncertainty: Navigating Marketing and Communications in 2023
Tuesday, September 12, 2023, 12:00 pm - 1:00 pm
Presenter: Cinnamon Blair, Chief Marketing & Communications Officer, The University of New Mexico
Marketing and communication strategies require adaptability in today's ever-changing landscape. Join this workshop to gain insights on creating an integrated marketing and communication (IMC) plan that encompasses a holistic strategy, budget, and timeline. Discover techniques to evaluate the impact of your marketing initiatives and fine-tune your approach to meet your objectives.
Be the Unicorn in a Field of Horses - Crafting Your Compelling Value Proposition
Be the Unicorn in a Field of Horses - Crafting Your Compelling Value Proposition
Tuesday, November 14, 2023, 12:00 pm - 1:00 pm
Presenter: Ron Patel, Chief Business Officer, New Mexico United
Participants will learn how to identify your target market, define your unique selling points, and craft a message that resonates with your customers. This workshop is ideal for business owners who want to differentiate their brands and increase customer loyalty.
A Thousand Words - Mastering the Art of Product Photography
A Thousand Words - Mastering the Art of Product Photography
Tuesday, October 10, 2023, 12:00 pm - 1:00 pm
Presenter: Tira Howard, Professional Photographer
From products to food photography, this workshop is designed for entrepreneurs and small business owners who want to enhance their photography skills. Participants will learn how to use lighting, composition, and editing techniques to create high-quality product photos that will grab the attention of potential customers.
Stop Scrolling- Social Media Strategy
Stop Scrolling- Social Media Strategy
Tuesday, December 12, 2023, 12:00 pm - 1:00 pm
Presenter: Hillary Oestreicher, Marketing Science Manager, META
Social media is essential to any digital marketing strategy. In this workshop, you'll learn how to leverage social media platforms like Facebook and Instagram to increase your online presence and engage with your audience. You'll also learn the fundamentals of creating thumb-stopping content to engage and inspire your audiences. Whether you're a content creator, community manager, entrepreneur, or marketer, this workshop will provide you with the tools and techniques to stand out in the crowded world of social media.