Unveiling the Marketing Mosaic

Calling all marketing professionals, visionary entrepreneurs, and ambitious marketers yearning to make their mark.

Unveiling the Marketing Mosaic

The New Mexico Chapter of the American Marketing Association, in collaboration with the UNM Anderson School of Management, is excited to introduce "Unveiling the Marketing Mosaic," a workshop series designed to provide an in-depth exploration of contemporary marketing trends. Guided by industry experts, these workshops offer a holistic perspective on the continually evolving world of marketing. You will gain access to the latest groundbreaking strategies, innovative tools, and creative approaches that will empower you to succeed. Series Cost:

$50 per workshop (Reduced for2024!)
$25 Current NMAMA Members


For student and group rates, please get in touch with Gabe Gomez, President, NMAMA, [email protected]

**All workshops are 50 minutes
**All workshops will be hosted at the UNM School of Management, 1922 Las Lomas Rd NE, Albuquerque, NM 87106

Winging It Isn't a Business Plan - Building a Business Plan - Your Roadmap to Success

Winging It Isn't a Business Plan - Building a Business Plan - Your Roadmap to Success
January 23, 2024, 12:30 pm - 1:30 pm
Presenter: Hilary Kilpatric, Entrepreneur and NM AMA Vice President of Finance


A solid business plan is essential for entrepreneurs starting or growing their businesses. It serves as your roadmap to success. In this workshop, you'll learn how to create a lean canvas business plan in order to deconstruct your idea into its key assumptions allowing you to test the concept. Once your idea passes this step, we will review how to create a comprehensive business plan that includes market research, financial projections, and a strategic roadmap for success.

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Branding-More Than Just Picking Your Favorite Color

Branding-More Than Just Picking Your Favorite Color
February 13, 2024, 12:30 pm - 1:30 pm
Presenter: Nichole Harwood, Entrepreneur, NMAMA Vice President of Sponsorships


Your brand is your business's identity, and it's crucial to get it right. In this workshop, you'll learn how to define your brand's personality, values, and messaging. You'll also learn how to create a visual identity that reflects your brand's unique identity and resonates with your target audience, including your logo and website design.

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Ignite your Cannabis Brand: Unconventional Strategies for Regulatory Marketing

Ignite your Cannabis Brand: Unconventional Strategies for Regulatory Marketing
March 26, 2024, 12:30 pm - 1:30 pm
Presenter: Evan Wrons, Marketing Executive, Studio Sixty 6


This comprehensive workshop is designed for aspiring cannabis entrepreneurs, dispensary owners, and product manufacturers who seek to thrive amidst strict regulations. Gain a deep understanding of cannabis marketing strategies while harnessing creativity to stand out in a crowded marketplace. Leave armed with practical strategies to enhance brand visibility, attract customers, and drive revenue, making a lasting impact in this disruptive and highly regulated industry.

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Empower Pride - Connecting with the LGBTIQA+ Community

Empower Pride - Connecting with the LGBTIQA+ Community
April 16, 2024,12:30 pm - 1:30 pm
Presenter, Jerry Matthews, Director of Client Success, Sunny505


This comprehensive workshop aims to equip marketing professionals, entrepreneurs, and business owners with the knowledge, insights, and meaningful strategies necessary to engage with the LGBTIQA+ community effectively. Designed specifically to cater to the unique needs, preferences, and aspirations of the LGBTIQA+ demographic, this workshop offers an invaluable opportunity to understand and connect with this vibrant market segment like never before.

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PR Prodigy: Winning Hearts, Minds, and Headlines for Reputation Domination

PR Prodigy: Winning Hearts, Minds, and Headlines for Reputation Domination
May 7 2024,12:30 pm - 1:30 pm
Presenter: Joanie Griffin, Owner, Sunny505


Public Relations (PR) are crucial in shaping the image and reputation of organizations, individuals, and brands. In this comprehensive workshop, you'll learn the fundamentals of strategic PR and how to plan, execute, and evaluate PR initiatives effectively. Led by seasoned PR professionals, you'll gain insights into the strategic thinking and tactical skills needed to build a positive reputation and amplify your message to your target audience. From crafting compelling press releases and media pitches to managing crisis communication and leveraging social media, you'll learn best practices for creating impactful PR campaigns that drive results.   

Coming Soon

Embracing Uncertainty: Navigating Marketing and Communications in 2023

Embracing Uncertainty: Navigating Marketing and Communications in 2023
Tuesday, September 12, 2023, 12:00 pm - 1:00 pm
Presenter: Cinnamon Blair, Chief Marketing & Communications Officer, The University of New Mexico


Marketing and communication strategies require adaptability in today's ever-changing landscape. Join this workshop to gain insights on creating an integrated marketing and communication (IMC) plan that encompasses a holistic strategy, budget, and timeline. Discover techniques to evaluate the impact of your marketing initiatives and fine-tune your approach to meet your objectives.

Be the Unicorn in a Field of Horses - Crafting Your Compelling Value Proposition

Be the Unicorn in a Field of Horses - Crafting Your Compelling Value Proposition
Tuesday, November 14, 2023, 12:00 pm - 1:00 pm
Presenter: Ron Patel, Chief Business Officer, New Mexico United


Participants will learn how to identify your target market, define your unique selling points, and craft a message that resonates with your customers. This workshop is ideal for business owners who want to differentiate their brands and increase customer loyalty.

A Thousand Words - Mastering the Art of Product Photography

A Thousand Words - Mastering the Art of Product Photography
Tuesday, October 10, 2023, 12:00 pm - 1:00 pm
Presenter: Tira Howard, Professional Photographer


From products to food photography, this workshop is designed for entrepreneurs and small business owners who want to enhance their photography skills. Participants will learn how to use lighting, composition, and editing techniques to create high-quality product photos that will grab the attention of potential customers.

Stop Scrolling- Social Media Strategy

Stop Scrolling- Social Media Strategy
Tuesday, December 12, 2023, 12:00 pm - 1:00 pm
Presenter: Hillary Oestreicher, Marketing Science Manager, META


Social media is essential to any digital marketing strategy. In this workshop, you'll learn how to leverage social media platforms like Facebook and Instagram to increase your online presence and engage with your audience. You'll also learn the fundamentals of creating thumb-stopping content to engage and inspire your audiences. Whether you're a content creator, community manager, entrepreneur, or marketer, this workshop will provide you with the tools and techniques to stand out in the crowded world of social media.

Managed by Quill Digital Marketing.