Unveiling the Marketing Mosaic
Calling all marketing professionals, visionary entrepreneurs, and ambitious marketers yearning to make their mark.
The New Mexico Chapter of the American Marketing Association, The UNM Anderson School of Management, and TABLE Magazine New Mexico present a workshop series, Unveiling the Marketing Mosaic, an immersive learning experience that will empower you with the essential marketing skills to thrive in today's hyper-competitive business landscape. Led by industry luminaries and esteemed experts, these workshops are meticulously crafted to deliver a comprehensive, thought-provoking, and downright exhilarating journey. You'll be privy to the most cutting-edge strategies, game-changing tools, and ingenious techniques that will propel you to unparalleled success in the multifaceted marketing realm.
Series Cost:
Individual Workshops:
$100 per workshop
$50 Current NMAMA Members
For student and group rates, please get in touch with Gabe Gomez, President, NMAMA, [email protected]
**All workshops are 50 minutes
**All workshops will be hosted at the UNM School of Management, 1922 Las Lomas Rd NE, Albuquerque, NM 87106
Embracing Uncertainty: Navigating Marketing and Communications in 2023
Embracing Uncertainty: Navigating Marketing and Communications in 2023
Tuesday, September 12, 2023, 12:00 pm - 1:00 pm
Presenter: Cinnamon Blair, Chief Marketing & Communications Officer, The University of New Mexico
Marketing and communication strategies require adaptability in today's ever-changing landscape. Join this workshop to gain insights on creating an integrated marketing and communication (IMC) plan that encompasses a holistic strategy, budget, and timeline. Discover techniques to evaluate the impact of your marketing initiatives and fine-tune your approach to meet your objectives.
A Thousand Words - Mastering the Art of Product Photography
A Thousand Words - Mastering the Art of Product Photography
Tuesday, October 10, 2023, 12:00 pm - 1:00 pm
Presenter: Tira Howard, Professional Photographer
From products to food photography, this workshop is designed for entrepreneurs and small business owners who want to enhance their photography skills. Participants will learn how to use lighting, composition, and editing techniques to create high-quality product photos that will grab the attention of potential customers.
Be the Unicorn in a Field of Horses - Crafting Your Compelling Value Proposition
Be the Unicorn in a Field of Horses - Crafting Your Compelling Value Proposition
Tuesday, November 14, 2023, 12:00 pm - 1:00 pm
Presenter: Ron Patel, Chief Business Officer, New Mexico United
Participants will learn how to identify your target market, define your unique selling points, and craft a message that resonates with your customers. This workshop is ideal for business owners who want to differentiate their brands and increase customer loyalty.
Stop Scrolling- Social Media Strategy
Stop Scrolling- Social Media Strategy
Tuesday, December 12, 12023, 2:00 pm - 1:00 pm
Presenter: Hillary Oestreicher, Marketing Science Manager, META
Social media is essential to any digital marketing strategy. In this workshop, you'll learn how to leverage social media platforms like Facebook and Instagram to increase your online presence and engage with your audience. You'll also learn the fundamentals of creating thumb-stopping content to engage and inspire your audiences. Whether you're a content creator, community manager, entrepreneur, or marketer, this workshop will provide you with the tools and techniques to stand out in the crowded world of social media.
Winging It Isn't a Business Plan - Building a Business Plan - Your Roadmap to Success
Winging It Isn't a Business Plan - Building a Business Plan - Your Roadmap to Success
January 2024, 12:00 pm - 1:00 pm
Presenter:
Hilary Kilpatric, Entrepreneur and NM AMA Vice President of Finance
A solid business plan is essential for entrepreneurs starting or growing their businesses. It serves as your roadmap to success. In this workshop, you'll learn how to create a lean canvas business plan in order to deconstruct your idea into its key assumptions allowing you to test the concept. Once your idea passes this step, we will review how to create a comprehensive business plan that includes market research, financial projections, and a strategic roadmap for success.
Branding-More Than Just Picking Your Favorite Color
Branding-More Than Just Picking Your Favorite Color
February 2024, 12:00 pm - 1:00 pm
Presenter: Nichole Harwood, Entrepreneur, NMAMA Vice President of Sponsorships
Your brand is your business's identity, and it's crucial to get it right. In this workshop, you'll learn how to define your brand's personality, values, and messaging. You'll also learn how to create a visual identity that reflects your brand's unique identity and resonates with your target audience, including your logo and website design.
Ignite your Cannabis Brand: Unconventional Strategies for Regulatory Marketing
Ignite your Cannabis Brand: Unconventional Strategies for Regulatory Marketing
March 2024, 12:00 pm - 1:00 pm
Presenter: Evan Wrons, Marketing Executive, Studio Sixty 6
This comprehensive workshop is designed for aspiring cannabis entrepreneurs, dispensary owners, and product manufacturers who seek to thrive amidst strict regulations. Gain a deep understanding of cannabis marketing strategies while harnessing creativity to stand out in a crowded marketplace. Leave armed with practical strategies to enhance brand visibility, attract customers, and drive revenue, making a lasting impact in this disruptive and highly regulated industry.
Empower Pride - Connecting with the LGBTIQA+ Community
Empower Pride - Connecting with the LGBTIQA+ Community
April 2024, 12:00 pm - 1:00 pm
Presenter, Jerry Matthews, Director of Client Success, Sunny505
This comprehensive workshop aims to equip marketing professionals, entrepreneurs, and business owners with the knowledge, insights, and meaningful strategies necessary to engage with the LGBTIQA+ community effectively. Designed specifically to cater to the unique needs, preferences, and aspirations of the LGBTIQA+ demographic, this workshop offers an invaluable opportunity to understand and connect with this vibrant market segment like never before.
PR Prodigy: Winning Hearts, Minds, and Headlines for Reputation Domination
PR Prodigy: Winning Hearts, Minds, and Headlines for Reputation Domination
May 2024, 12:00 pm - 1:00 pm
Presenter: Joanie Griffin, Owner, Sunny505
Public Relations (PR) are crucial in shaping the image and reputation of organizations, individuals, and brands. In this comprehensive workshop, you'll learn the fundamentals of strategic PR and how to plan, execute, and evaluate PR initiatives effectively. Led by seasoned PR professionals, you'll gain insights into the strategic thinking and tactical skills needed to build a positive reputation and amplify your message to your target audience. From crafting compelling press releases and media pitches to managing crisis communication and leveraging social media, you'll learn best practices for creating impactful PR campaigns that drive results.